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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Oct 03, 2024 Apple Search Ads expands to 21 new Countries across Europe, Asia, and Africa

Apple Search Ads to become available in 21 new countries

Apple's app advertising platform launches in Türkiye, Cyprus, Morocco, and 18 other diverse markets, boosting global reach.

by Luis Rijo

Search - Oct 03, 2024 Microsoft Advertising boosts Performance Max and adds new Display Ad features

Performance Max gets Search Term Insights

Latest update introduces search term insights, new bidding options, and AI-powered recommendations for advertisers.

by Luis Rijo

Search - Oct 01, 2024 TikTok Search Ads

TikTok's new Search Ads Campaign feature empowers brands to target high-intent audiences through keyword-based advertising.

by Luis Rijo

Search - Sep 30, 2024 Google's Sullivan on SEO Future: AI, UGC, and challenges for independent sites

Google's Danny Sullivan discusses the evolving search landscape, addressing concerns of independent sites and the role of AI in SEO.

by Luis Rijo

Search - Sep 30, 2024 Forbes Advisor faces significant drop in Google search rankings

Forbes Marketplace's SEO strategy for Forbes Advisor comes under scrutiny as site experiences major traffic decline.

by Luis Rijo

Search - Sep 29, 2024 Sellers.json: SEO pros' secret for finding successful niche sites via Mediavine

Discover how SEO experts use sellers.json and Mediavine's criteria to uncover profitable niche websites and shape content strategies.

by Luis Rijo

Search - Sep 29, 2024 Google's site reputation update remains manual

Google's manual approach to the Site Reputation Update raises questions about consistency in content quality assessment and SEO strategies.

by Luis Rijo

Search - Sep 29, 2024 Google removes Cache Feature from search results

Google has discontinued its long-standing cache feature, impacting how users and SEO professionals interact with search results.

by Luis Rijo

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