LinkedIn now supports Dynamic UTMs
Dynamic UTMs allow advertisers to automatically insert unique tracking codes into their LinkedIn ad URLs, significantly streamlining the process of measuring campaign performance.
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
LinkedIn launches Pages Messaging
LinkedIn today announced the launch of Pages Messaging, a powerful new feature that allows organizations to engage in direct, one-on-one conversations with their LinkedIn audience.
Snapchat and Lumen Research launch global attention measurement tool for rich media ads
Lumen Research this month unveiled a partnership with Snapchat, providing advertisers with powerful new tools to measure and optimize visual attention for the platform's innovative rich media ad formats.
WhatsApp to allow cross-platform messaging with third-party apps in Europe
Under a new EU mandate, users will gain the option to send messages from WhatsApp to other supported third-party apps.
TikTok expands Commerce Features, drives sales across online, in-store, and in-app channels
TikTok is empowering brands to tap into the platform's growing influence on purchase decisions with updated e-commerce solutions and new research highlighting its multi-channel sales impact.
Threads joins the decentralized social media revolution with Fediverse integration
This move aligns with Threads' original goal to create a decentralized social networking experience, empowering users with unparalleled control over their online presence.