Snapchat user growth to slow down in Western Europe, eMarketer predicts
eMarketer this month predicted the slowdown of Snapchat growth in Western Europe. eMarketer says the rate of growth will drop to just 1.2% by the end of 2024.
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Socialbakers launches conversational AI chatbots
Conversational AI chatbots enable agents to focus on more complex, and personalized conversations.
TikTok was the app most downloaded worldwide last month
Brazil and the United States were the countries contributing more to the TikTok downloads.
Facebook to phase out the 28-day attribution window
The 28-day attribution window will be phased starting on 12th October.
Facebook Ads quietly drops the 20%-text requirement for image
Last month, Facebook quietly dropped the 20%-text requirement for image. This requirement rejected all ads containing text overlaying more than 20% of the image.
CTV, YouTube, and TikTok are soaring since the start of the COVID-19 pandemic, report finds
YouTube has seen the greatest increased interest, with 43% of consumers spending more time on the platform.