Microsoft Advertising adds LinkedIn Profile targeting
LinkedIn Profile targeting covers more than 100 industries and 80,000 companies.
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Facebook Watch reaches 1.25 billion unique visitors per month
Last year, Google said it had 2 billion monthly users on YouTube.
Impact acquires the influencer marketing company ACTIVATE
ACTIVATE is an influencer marketing marketplace with more than 150,000 vetted and authenticated influencers.
Facebook to require new ad accounts to run app install ads targeting iOS 14
Facebook will launch the new account creation for iOS 14 app install campaigns in early September.
IAS launches a Pinterest integration for viewability and fraud measurement
Integral Ad Science (IAS) this month launched a new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.
Facebook introduces a Shop button in the Facebook app
Users can now discover products and make purchases, directly on Facebook app, without having to use the web. Facebook is also waiving selling fees for businesses through the end of the year.