Pinterest launches conversion optimization campaigns
Pinterest today launched conversion optimization on their ad platform. Conversion optimization is a new campaign type that optimizes Promoted Pins for specific actions, rather than just clicks.
Social News
The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.
Facebook introduces new brand safety controls for advertisers
Facebook yesterday introduced new brand safety controls for advertisers. There are 3 brand safety options available: Limited inventory, Standard inventory, and Full inventory.
Reddit rolls out CPC bidding
Reddit today roll out CPC (cost per click) ads, the first performance-driven ad offering/bid type on Reddit Ads platform. Reddit says CPC Ads is the first major step in their effort to ramp up Reddit’s performance business.
Carsforsale.com now integrated on Facebook Marketplace
Carsforsale.com now enables dealerships to list their used car inventory on Facebook Marketplace, where millions of people are looking at used vehicles.
SnapChat launches a Snap Camera for desktop
SnapChat is following the users on all devices. Last week, SnapChat launched Snap Camera, a new application running with the webcams installed on Windows and Mac.
Video Chat arrives to Messenger Lite
Last week, on March, 7th, Facebook introduced video chat in Messenger Lite.