Google yesterday announced that is releasing Maximize Conversions bidding for TrueView for Action (TfA) worldwide, starting this month. According to Google, Maximize Conversions bidding uses Google’s machine learning to help advertisers to get as much conversion volume as possible, within the campaign’s budget. Nicky Rettke, Director of Product

Google will launch a new call-to-action extension for video ads on Google Ads, in January. The current YouTube call-to-action overlay will sunset by then. JR Futrell, Product Manager, Video Ads at Google, says this is an "effort to simplify the interactivity features across video ad formats." The new

Google this month updated the Customer Match feature that allows advertisers to upload CRM information in order to build an audience based on that information. Advertisers can now use phone numbers and home/mailing addresses for Customer Match. Before only email addresses were available. Google says this enables advertisers to

Google this month launched TrueView for reach in DV360. Advertisers now can create line items with skippable in-stream ads optimized for efficient impressions. The difference between the normal true view campaigns is that the bid model is target CPM instead of CPV. TrueView for reach ads are optimized to deliver

Google this week announced the release of TrueView for Reach for all advertisers and agencies worldwide in Display & Video 360 and in Google Ads. TrueView for Reach was in beta since April. TrueView for Reach enables advertisers to use CPM buying on YouTube and Google video partners with the