Apple Sports is now available for download on the App Store in the United States, United Kingdom, and Canada.

Soon, these line items will default to include in-feed and YouTube Shorts ads, offering advertisers expanded reach opportunities. Users retain the option to exclude these formats if desired.

The report highlights a concerning trend: 869 connected TV (CTV) apps were removed from popular app stores in Q4 2023, including top apps like FOX NOW: Watch TV & Sports and Newsmax for TV.

Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.

Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia.

IRIS.TV announced the launch of its new contextual CTV (Connected TV) deal library. This library offers advertisers a collection of curated, video-level contextual Private Marketplaces (PMPs).

Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).

The study, titled "CTV, Targeting, and Sustainability - Europe 2023-2024," reveals key trends shaping the European digital media landscape, with a focus on CTV, targeting strategies, and sustainability efforts.