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The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video   -   Jun 18, 2024 Innovid Report: CTV advertising drives Shopping Behavior
CTV x Commerce 2024 Report

Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.

Video   -   Jun 18, 2024 Comscore and Kochava partner to enhance measurement of Linear TV campaigns
Comscore and Kochava

Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.

Korea Coupang Shopping Affiliate Program Launched
Video   -   Jun 18, 2024 YouTube announces updates for Creators: Editing long videos, moderating comments, and more

These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.

by Luis Rijo
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Video   -   Jun 18, 2024 YouTube announces updates for Creators: Editing long videos, moderating comments, and more
Korea Coupang Shopping Affiliate Program Launched

These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.

by Luis Rijo
Video   -   Jun 18, 2024 Innovid Report: CTV advertising drives Shopping Behavior
CTV x Commerce 2024 Report

Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.

by Luis Rijo
Video   -   Jun 18, 2024 Comscore and Kochava partner to enhance measurement of Linear TV campaigns
Comscore and Kochava

Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.

by Luis Rijo
Video   -   Jun 18, 2024 GumGum and ShowHeroes join forces for Contextual Video Advertising
GumGum and ShowHeroes join forces for Contextual Video Advertising

This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.

by Luis Rijo
Video   -   Jun 18, 2024 DV360 API gains Advertiser-Level Keyword Targeting
DV360 API gains Advertiser-Level Keyword Targeting

Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.

by Luis Rijo
Data   -   Jun 18, 2024 IAS expands Brand Safety Measurement to Performance Max and Demand Gen
Performance Max

This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.

by Luis Rijo
Video   -   Jun 18, 2024 Adobe Express Integrates TikTok Music Library for Easier Content Creation
TikTok Symphony Assistant

This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.

by Luis Rijo
Audio   -   Jun 17, 2024 Music & Movies: A Match Made in Streaming Heaven? Exploring a Spotify-Netflix Merger
Spotify & Netflix

A United Streaming Front: How Spotify and Netflix Could Challenge Tech Titans.

by Luis Rijo
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