StackAdapt and OpenX partner to power Political Advertising
OpenX and StackAdapt this week announced a partnership to help political advertisers reach their target audiences programmatically across CTV, mobile, web, and display.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Disney+ available on Apple Vision Pro
Disney+ and Apple Vision Pro have announced a partnership that will bring an unprecedented level of immersion and storytelling innovation to Disney+ subscribers.
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Proximic by Comscore releases 2024 State of Programmatic Report
The report reveals that advertisers are turning to programmatic advertising in 2024 with 62% expected to increase year-over-year investment.
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Half of CTV users wish all TV Ads had an option to buy the advertised product
A new study from LG Ad Solutions found that most CTV users are ready for a more integrated shopping experience on their TVs.
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New Updates to Consent Mode from Google
In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.
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Apple previews new entertainment experiences launching with Apple Vision Pro
Apple this month launched Apple Vision Pro, a mixed reality (MR) device. Apple Vision Pro is a new entertainment device that delivers an immersive and captivating experience.
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Google Cast introduces New Features and Devices
Google this week announced a number of new features and devices for its Cast platform, making it easier and more convenient than ever to stream media from Android devices to other screens.
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Google Play expands support for Real-Money Games
Google Play is expanding its support for real-money games (RMG) this year, including game types and operators not covered by an existing licensing framework. The company will begin supporting RMG apps in India, Mexico, and Brazil in June, with plans to expand to more countries in the future.
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Discover Google's new approach to maximise Brand Awareness on YouTube
In a recent test, campaigns that opted into all three inventory types—in-stream, in-feed, and Shorts ads—delivered an average of 54% more reach at 42% lower cost per mille (CPM) than campaigns that utilized in-stream ads only.
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YouTube expands Shorts Editing Options with New Layout Feature
YouTube last month announced the rollout of a new editing feature that allows users to modify the layout of their Shorts when converting long-form clips. This new tool expands the creative possibilities for Shorts creators and enhances the overall user experience.
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Australian Lamb's "The Generation Gap" Ad Sparks Buzz
Australian Lamb's latest ad, The Generation Gap, has taken the internet by storm, generating a whirlwind of reactions and sparking a conversation about generational divides.
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Amazon aggressively restructures entertainment divisions, laying off hundreds
Amazon this week announced layoffs across its Prime Video, MGM Studios, and Twitch units. The company is reportedly cutting hundreds of jobs, reflecting a strategic shift in focus and resource allocation.
