Rubicon Project and Telaria to have a new name in the coming months
Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Disney+ surpasses 50 million paid subscribers
Disney+ this week announced that the paid subscriber count has surpassed the 50 million milestone. Disney+ was launched first in the US, five months ago, on November 12.
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Neustar and iSpot.tv partner to unify digital and tv attribution
iSpot.tv and Neustar this week announced a partnership, where iSpot’s TV ad measurement data becomes available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA), and Unified Marketing Analytics platforms.
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Google introduces a new user role for clients of agencies in DV360
Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.
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The Trade Desk certifications now for free until end of 2020
The Trade Desk yesterday announced a revamp of the The Trade Desk Edge Academy, a certification and learning platform. The Trade Desk is making The Trade Desk Edge Academy available free of charge for the first time until the end of 2020, and open for everyone.
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Google recommends advertisers to evaluate advertising during Coronavirus pandemic
Google today recommended advertisers to evaluate the ads during the Coronavirus pandemic.
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The Trade Desk expands integration of Samba TV data into Australia
The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.
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TikTok Video Ads now available via The Trade Desk
The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video apps in the world since 2018.
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Google to remove third-party pixels from YouTube, starting on June 2020
Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.
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Google to introduce CTAs on bumper and non-skippable YouTube ads
Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.
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Ad-supported Tubi now accessible in over 30,000 hotel rooms
Tubi this month announced that entered a deal with Enseo, launching its library on Enseo’s in-room entertainment platform accessible in over 30,000 hotel rooms, on over 20 hotel and resort brands. Tubi is a free ad-supported video on demand (AVOD) service.
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RhythmOne introduces self-serve support for Preferred Deals
RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific buyer the option to bid on inventory on a first right of refusal basis.
