The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives.
Chrome will interrupt heavy ads with an error page when the ad reaches the threshold of 4MB of network data, or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage.
Pixalate this week announced it has received the accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection and filtration, for display and video advertising.
Brand Lift Studies measure the moments along the consumer journey, including brand awareness, ad recall, consideration, favourability, and purchase intent.
Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV.
TVSquared yesterday said that it extended the partnership with MediaMath to Europe and Asia. With TVSquared technology, advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).
Roku yesterday unveiled OneView Ad Platform, a new platform based on dataxu that leverages TV identity data from Roku, across OTT, desktop and mobile campaigns. Roku says it is reaching an estimated four in five homes in the U.S. with OneView Ad Platform.
Pixalate this week announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics.
Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020.
Tubi this week rolled out Tubi Kids on Android. Tubi Kids features a library of children’s content with over 1,200 movies and television shows or over 5,000 hours of content.
Google today announced that is releasing YouTube Video Builder in a free beta. YouTube Video Builder enables advertisers to animate static assets—images, text and logos—with music from Google’s library. Request access to the free beta here.
Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
