AppLovin capped off a successful 2023 with strong financial results and a positive outlook for the future. The company's shareholder letter, released yesterday, highlighted revenue growth of 17% year-over-year to $3.3 billion.

Walmart is reportedly in talks to acquire smart TV manufacturer Vizio for more than $2 billion, according to a Wall Street Journal report. This move could significantly bolster Walmart's advertising ambitions and grant it control of a sizable chunk of the U.S. television market.

YouTube today announced a number of new features designed to make it easier for creators to create and share content, and to connect with their audiences.

Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.

X's Amplify Pre-roll is a program enabling verified X video publishers to monetize their content through pre-roll ads.

A new free streaming service called Freely, backed by major UK broadcasters BBC, ITV, Channel 4, and Channel 5, is set to launch in the second quarter of 2024.

Masthead YouTube ads are a premium advertising format offering prominent placement on the YouTube homepage. Essentially, the video ad takes the top spot, displayed across all devices for a specific timeframe.

Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.