Video - PPC Land (Page 151)

Display - Jul 31, 2021 Google updates Ad Manager Partner Guidelines to include guidance over encrypted signals

Google this month updated Google Ad Manager Partner Guidelines to include guidance over encrypted signals from publishers.

by Luis Espada

Display - Jul 31, 2021 Google launches Audience Explorer, an insights tool for first-party data

Google this week launched Audience Explorer, a new tool in Google Ad Manager where publishers can better understand their audiences.

by Luis Espada

Display - Jul 30, 2021 Google to upgrade Active View metrics in CM and DV360

Google this week announced an upgrade of the Active View metrics in Campaign Manager 360 and Display & Video 360.

by Luis Espada

Audio - Jul 28, 2021 Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels

Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.

by Luis Espada

Video - Jul 28, 2021 Google to introduce Nielsen's sales lift measurement for CTV ads in DV360

Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).

by Luis Espada

Video - Jul 19, 2021 Jivox updates Dynamic Canvas Studio (DCS)

Dynamic Canvas Studio (DCS) is a tool that enables advertisers to create thousands of personalized video ad variations.

by Luis Espada

Display - Jul 19, 2021 TuneIn taps TripleLift for native and video

TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.

by Luis Espada

Video - Jul 19, 2021 Google makes available TV Reach Planner in 18 countries

TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.

by Luis Espada