A+E Networks, AMC Networks, and Cheddar join Xandr’s Community Video Marketplace
A+E Networks, AMC Networks, and Cheddar are the recent publishers joining Xandr’s curated marketplace named Community, Xandr yesterday announced.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Google depreciates User List dimensions and renames social metrics in Campaign Manager
Google is depreciating audience performance report dimensions. The reporting updates will happen in August and September.
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RTL combines MPN Divimove, United Screens, and RTL MCN
RTL Group is combining its European multi-platform networks (MPNs) to create what it describes as “Europe’s leading digital studio”.
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Tastemade selects Telaria as SSP for OTT and Connected TV
Tastemade has selected Telaria as a supply-side partner to monetize its OTT and connected TV inventory programmatically, Telaria today announced.
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Mobile surpasses TV for the first time in the US
US adults will spend more time using their mobile devices than they will spend watching TV.
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Google introduces Position Content targeting in DV360
The targeting enables advertisers to target the position in content, for video and for display.
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Sky Media rolls out Sky Analytics opening-up access to their TV campaigns
Sky Media, on 3rd July 2019, rollout Sky Analytics, a new online portal to plan, report and evaluate TV campaigns.
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LiveRamp acquires Data Plus Math to integrate TV measurement
LiveRamp this month completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with business outcomes.
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IRIS.TV contextual solution for video now available in Telaria
IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management systems,
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Romania launches first 5G commercial service in Bucharest
Digi Romania is launching a first 5G commercial service in the busiest parts of Bucharest. Initial 5G services are offered via available spectrum within the 3.6 – 3.8 GHz band.
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The 3 advises from Google to improve the viewability of video ads
Google this week provided 3 advises for publishers to improve the viewability of video ads.
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NYIAX partners with IPONWEB to introduce upfront buying in programmatic
NYIAX this week partnered with IPONWEB (BidSwitch Exchange) to provide upfront buying in programmatic delivery.
