Announcement

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Video

The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.

Audio   -   Feb 01, 2024 YouTube Music and Premium Surpass 100 Million Subscribers
YouTube Premium

YouTube Music and Premium have reached a significant milestone, surpassing 100 million subscribers as of January 2024, according to a recent announcement by Lyor Cohen, Global Head of Music at YouTube.

Display   -   Jan 31, 2024 Gen Z values the ad-supported internet nearly twice as much as Boomers
Gen Z values the ad-supported internet nearly twice as much as Boomers

A new study by the Interactive Advertising Bureau (IAB) found that Gen Z values the ad-supported internet nearly twice as much as Boomers.

Meta launches Engaged-View to help advertisers drive more video insights and performance
Social   -   Feb 03, 2024 Meta launches Engaged-View to help advertisers drive more video insights and performance

Meta this week introduced a new attribution setting called Engaged-view to help advertisers measure conversions that occur within 24 hours of a video ad being played for at least 10 seconds (or 97% of its length if shorter).

by Luis Rijo
Other Tags
Latest Articles 1695 Articles
Social   -   Feb 03, 2024 Meta launches Engaged-View to help advertisers drive more video insights and performance
Meta launches Engaged-View to help advertisers drive more video insights and performance

Meta this week introduced a new attribution setting called Engaged-view to help advertisers measure conversions that occur within 24 hours of a video ad being played for at least 10 seconds (or 97% of its length if shorter).

by Luis Rijo
Audio   -   Feb 01, 2024 YouTube Music and Premium Surpass 100 Million Subscribers
YouTube Premium

YouTube Music and Premium have reached a significant milestone, surpassing 100 million subscribers as of January 2024, according to a recent announcement by Lyor Cohen, Global Head of Music at YouTube.

by Luis Rijo
Display   -   Jan 31, 2024 Gen Z values the ad-supported internet nearly twice as much as Boomers
Gen Z values the ad-supported internet nearly twice as much as Boomers

A new study by the Interactive Advertising Bureau (IAB) found that Gen Z values the ad-supported internet nearly twice as much as Boomers.

by Luis Rijo
Video   -   Jan 30, 2024 Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations
Alphabet

However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.

by Luis Rijo
Display   -   Jan 30, 2024 Google to launch Technical Ad Delivery on AdMob for traffic without consent
AdMob

Google AdMob today announced it will introduce Technical Ad Delivery in Q1 2024.

by Luis Rijo
Video   -   Jan 30, 2024 Amazon launches Prime Video Ads
Prime Video Ads

Amazon launched Prime Video ads this month in the U.S., followed by the U.K., Canada, Germany, and Austria in February 2024.

by Luis Rijo
Display   -   Jan 30, 2024 Display & Video 360 API receives update, enhances programmability and targeting capabilities
DV360 logo

Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.

by Luis Rijo
Video   -   Jan 27, 2024 Fubo invests in Bare Knuckle Fighting Championship, the world’s fastest-growing combat sports
Bare Knuckle Fighting Championship

Fubo today announced a minority investment in Bare Knuckle Fighting Championship (BKFC), the world’s fastest-growing combat sports. The investment was revealed today and includes Fubo Co-founder and CEO David Gandler joining BKFC’s board of directors.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.