Comcast Spotlight rebranded as Effectv
Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasizes the commitment to delivering measurable results.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Tubi expands to the UK in early 2020
Tubi this month announced that is expanding to the UK in early 2020. Tubi is an ad-supported video on demand (AVOD) service. In June, Tubi announced it had streamed 94 million hours of content for the entire month of May alone.
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YouTube to limit all third-party verification pixels starting in 2020
Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads.
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Google to use machine learning to manage ad frequency in DV360
Rahul Srinivasan, Product Manager at Google says the feature will roll out in Display & Video 360 in the coming weeks, and in the future in Google Ads.
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Teads now offers 100% viewability for all CPV campaigns
Teads last month announced that is now offering 100% viewability for all CPV (cost per completed view) campaigns, and VCPM (viewable CPM) campaigns.
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Google launches TrueView extensions on DV360
Google this month introduced TrueView extensions on DV360.
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Bloomberg launches Bloomberg TV+, a new streaming video in HD
Bloomberg this week launched Bloomberg TV+, a new streaming video that combines data and the TV programming.
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Centro integrates FreeWheel’s Strata in Basis
Centro last week form a partnership with FreeWheel to pair Centro’s Basis, a platform for buying digital media, with FreeWheel’s Strata, a platform for planning, activation, optimization and billing management.
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Google rolls out globally YouTube Masthead buying on CPM basis
Google this month rolled out globally the YouTube Masthead buying on CPM basis.
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Google to introduce TrueView for actions on Google video partners
Google next month is introducing TrueView for action into Google video partners.
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Amazon opens Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk
Amazon this week announced that it has open Connected TV inventory to Amazon DSP, dataxu, and The Trade Desk.
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KNOREX partners with Pixalate to use pre-bid block lists
KNOREX will use Pixalate’s pre-bid block lists, a protection against ad fraud in Connected TV (CTV) and Over-the-Top (OTT) across all devices.
