55% of brand decision makers think consumer privacy restricts programmatic buying addressability.

Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.

eMarketer last week forecasted Google ad revenues will drop 5.3% to $39.58 billion in the US, for the current year.

Mixer is transitioning the gaming community to Facebook Gaming, in a broader initiative that Xbox and Facebook Gaming are embarking on.

According to Google, Video action campaigns will show on YouTube home feed, watch pages, and Google video partners.

Google says the Programmatic Access Library (PAL) helps programmers and distributors to monetize connected TV ads at scale while respecting the Ad Manager video publisher policies.

On attribution reports, advertisers can understand where your conversions are coming from, and have insights on the customer’s path to purchase.

Spotify this week introduced video ads in Spotify Ad Studio. According to Spotify, video ads are available in the US, UK, and Canada.