This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.

TV in Reach Planner (Google Ads) enables buyers to plan TV and YouTube alongside.

The segments from the Advanced Contextual Targeting are YouTube Dynamic Lineups and are available in Google Ads and in DV360.

Watch Together enables people to watch videos on Facebook together with other people.

Google Audiences are demographic segments, affnity segments, and in-market segments.

CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.

"Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.

Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules.