The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Google this week announced a new line item type in DV360, in addition to the existing 5 line items types. The new line item type “OTT line item” is adapted for buying TV ads across screens, and it will be added this month in DV360.
Google today announced a new TV section in DV360’s Marketplace. In DV360’s Marketplace, advertisers can search publishers and inventory, now also for TV.
eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019.
eMarketer this month forecasted that the average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019.
Google this week announced a new line item type in DV360, in addition to the existing 5 line items types. The new line item type “OTT line item” is adapted for buying TV ads across screens, and it will be added this month in DV360.
Google today announced a new TV section in DV360’s Marketplace. In DV360’s Marketplace, advertisers can search publishers and inventory, now also for TV.
Nielsen this week revealed that CTV (Connected TV) usage remains well above pre-COVID-19 levels. According to Nielsen, weekly time spent watching connected TVs in the USA grew along with overall media use, rising by over 1 billion hours as the weeks passed.
Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.
Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.
Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.
