The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives.
Rubicon Project this month announced it will transfer the listing of its common stock from the New York Stock Exchange to the Nasdaq Global Select Market, effective June 9, 2020.
Rubicon Project this month announced it will transfer the listing of its common stock from the New York Stock Exchange to the Nasdaq Global Select Market, effective June 9, 2020.
Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives.
Chrome will interrupt heavy ads with an error page when the ad reaches the threshold of 4MB of network data, or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage.
Pixalate this week announced it has received the accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection and filtration, for display and video advertising.
Brand Lift Studies measure the moments along the consumer journey, including brand awareness, ad recall, consideration, favourability, and purchase intent.
Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV.
TVSquared yesterday said that it extended the partnership with MediaMath to Europe and Asia. With TVSquared technology, advertisers can leverage real-time analytics to measure and optimize the performance of programmatic video ads served via connected TV (CTV).
