In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari.

Main Capital announced today the aquisition of a majority stake in the oftware company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a player, tracking and video content management technology. From its office in Berlin, Germany, evania offers its technology

According to LinkedIn, Zuzanna Gierlinska was hired by Spotify two months ago as Head of Programmatic Europe. Suzanna has experience in data and media companies like Oracle, Microsoft and Bluekai. Zuzanna will work directly with Brian Adams, VP of Engineering at Spotify America and will report to Marco Bertozzi, Head

RTL, a Media Group with broadcast operations in Europe (Germany, France, Netherlands, Belgium, Luxembourg, Croatia, Hungary, Spain) and operations in all world with Content Production, just announced this month the full acquisition of the ad tech video company SpotX, a big step, owning one of the main programmatic exchange for

Connected TV is a TV connected to the internet. Connected TV is a TV that has digital video streamed from the Internet. It can be via a Smart TV (like Samsung and others), via a XBOX, via a Wii, or via an Amazon Fire, Apple TV, Roku or Chromecast.

Connected TV´s have applications that display content. The interface looks like a screen on a smartphone, and in many cases, the operative system behind is the same.

If you are thinking about the implementation of Header Bidding on your websites, there are two types of implementation that you should think about it or a hybrid solution.

There are 4 types of buying in programmatic. The first is Open Auction, via Exchanges like Doubleclick Ad Exchange (AdX), Appnexus, Rubicon, etc.