TikTok last week launched Streaming Ads, a catalog-powered performance solution designed to convert platform engagement into streaming subscriptions through automated title matching and AI-driven optimization.

The Trade Desk appoints Tahnil Davis as interim CFO after Alex Kayyal's departure, marking second finance chief change in six months.

Golden drops to 57.5M views in week 3 while Shakira's Zoo claims second with 39.5M as regional markets show Brazil's funk dominance and India's Bollywood surge.

Mediaocean survey shows 54% of marketers increasing AI media spend while 42% struggle with data quality issues preventing broader AI implementation.

Italian conglomerate Bending Spoons eliminates substantial portion of workforce at acquired video platform following $1.38 billion September deal.

Multi-year agreement covers measurement across 113 DMAs using Big Data + Panel methodology as Gray Media expands sports and multicultural properties.

YouTube published detailed FAQ explaining monthly AdSense payment schedule, revenue adjustments, and processing timelines for creators earning from content.

New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.