Data Magnite enhances Control Center with Audience Targeting and Premium Ad Tools Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.
Display Zeta Global raises Q3 2024 guidance, expects 35% revenue growth AI-Powered Marketing Cloud firm Zeta Global announces increased Q3 2024 guidance, projecting revenue of $255 million and 35% growth.
Video Featured LG's Screensaver Ads boost Brand Awareness 2.5x in study New research reveals LG Smart TV idle screen ads significantly increase brand recall and consideration across demographics.
Data HUMAN and Opera Ads join forces to combat CTV Ad Fraud HUMAN Security integrates pre-bid detection into Opera Ads, enhancing CTV advertising security and integrity at scale.
Video Featured Google's Video Action campaigns to merge with Demand Gen Google announces major upgrade for Video Action Campaigns, merging with Demand Gen to offer expanded reach and features.
Video Featured German Court rules on GDPR compliance for dashcam recordings Administrative Court decision outlines data protection requirements for filming public roads, impacting dashcam users.
Display Digital Element unveils innovative IP address segmentation tool for Australia New Alternate Area Database enhances geographical insights for businesses using IP geolocation technology.
Video Microsoft expands CTV Ad lengths, boosting options for advertisers Microsoft Advertising now supports 45 and 75-second video ads on Connected TV, enhancing creative flexibility.
Video DIRECTV and Disney clash Millions of DIRECTV customers lose access to Disney channels as negotiations break down, impacting sports fans.
Video Featured Google's video indexing update poses challenges for independent publishers Google's new video indexing guidelines create hurdles for non-YouTube content, impacting independent publishers' discoverability.
Display Google's 2021 Canadian Ad Strategy revealed in antitrust case document Court exhibit exposes Google's plans to navigate digital advertising changes in Canada amid privacy concerns.
Video Featured The Trade Desk reportedly developing a Smart TV OS Digital advertising giant aims to compete with tech giants in connected TV market.
Display Featured DV360: Flight ASAP pacing to be removed in November 2024 Flight ASAP pacing to be removed at the insertion order level in November 2024.
Video Featured Google introduces Partnership Ads New advertising format enables brands to leverage creator content across marketing campaigns.
Video Kargo unveils Narrative: Audio-to-Video format expands CTV advertising access New Narrative product transforms audio ads into engaging CTV content, opening opportunities for diverse advertisers and enhancing audience reach.
Video Hispanic Americans embrace CTV: 78% prefer streaming LG Ad Solutions report reveals shifting media consumption patterns among Hispanic viewers.
Video Comscore and FreeWheel partner to enhance privacy-focused CTV advertising New collaboration aims to boost contextual and ID-free audience targeting for connected TV advertising landscape.
Data Nielsen expands YouTube CTV measurement in Australia with deduplication Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.
Video Featured Google Ads quietly adds YouTube creator-based audience targeting feature Digital marketer discovers new option in Google Ads allowing remarketing based on specific YouTube creator videos.
Retail Featured Google unveils AI-Powered Tools for retailers ahead of extended holiday season Google rolls out Merchant Center Next globally, introducing AI-powered tools and consolidated analytics to help retailers prepare for holidays.
Video Featured YouTube Premium price hike in India YouTube Premium subscription prices increase in India. Individual, family, and student plans affected. New rates are effective from September.
Video Featured Ipsos iris integrates YouTube CTV audience data in Australian digital measurement Ipsos iris enhances digital audience measurement with YouTube CTV data, offering comprehensive cross-screen insights.
Video FuboTV bolsters Fantasy Sports offerings with Matthew Berry's Fantasy Life FuboTV expands its sports-first streaming platform by partnering with Matthew Berry's Fantasy Life for fantasy football content.
Video Google updates video inventory policies: Key changes for AdSense publishers Google announces significant changes to video inventory policies, affecting AdSense publishers starting September 23, 2024.
Video NFL 2024 Season Schedule The NFL has released its 2024 season schedule, featuring primetime games, international matchups, and new broadcast partners.
