The top 30 creditors of EMX Digital

EMX Digital (Big Village) this week filed for bankruptcy. The filing shows over 50 million dollars in liabilities to up to 10,000 creditors, including Pluto, Yahoo, Google, Xandr, Sovrn, Proper Media, and others. See the top 30 creditors of EMX Digital.

Digital Remedy $6,596,402
Pluto $4,475,523
Columbia REIT $2,810,481
Yahoo Ad Tech LLC $2,782,198
Google Inc‐Adwords $1,681,266
Sovrn $1,175,949
Samsung Electronics America $1,146,692
New Performance Improvement $977,587
AppMonet $900,250
Amazon Web Services, Inc. $891,621
Xandr Inc. (AppNexus) $829,721
Taboola.com Ltd $748,018
Hulu, LLC $737,094
Google Inc. $635,974
CBS Interactive Inc. $602,080
Ugam Solutions Pvt. Ltd‐WIRE $577,877
Ironsource Neon Ltd (TypeA Hol $563,000
Consumable $514,984
Gannett Co., Inc $441,490
Massandra Harbor Hollywood Own $436,955
MediaVine, Inc. $435,864
Philo Inc $430,002
Vidazoo Ltd $394,773
Content IQ LLC (Boredom Therap $383,784
National Opinion Research Cent $376,759
Vizio Services, LLC $375,000
GumGum, Inc. $362,373
K&L Gates LLP $351,720
NBC Universal Media LLC CFS $350,000
Roku, Inc. $348,527

The entity in bankruptcy - EMX Digital - is called the “debtor.” Parties that are owed money by the debtor are called “creditors.”

The filing from the debtor

In 2019, a similar bankruptcy process happened in the advertising industry. Sizmek filed for bankruptcy with over 64 million dollars in claims. With Sizmek, the values were bigger, and the programmatic exchanges were the most affected, which is not the case anymore. Here the top creditors of Sizmek in 2019:

Index Exchange $8,912,926
PubMatic $7,339,230
OpenX $5,918,022
AppNexus $5,279,740
Google 4,571,033
AOL $4,132,474
Rubicon Project $3,563,941
Bidswitch $2,938,061
Media.net $1,864,590
Vector Capital Management $1,800,000
Amazon Web Services $1,327,357
Integral Ad Science $1,183,829
RhythmOne $1,062,836
Sovrn $1,006,093
LiveRamp $1,004,449
GumGum $920,439
Facebook $864,116
Lohika Systems $803,715
EntIT Software $739,348
Placemedia $618,949
Sonobi $576,853
Equinix $574,156
Cox Comet $522,194
Oracle America $441,705
Double Verify $440,498
Native Ads $410,163
EMX Digital $403,094
SpotXchange $398,990
Akamai Technologies $388,187
Oath $385,356
MoPub $367,482
Switch $366,000
EMC $324,156
District M $308,808
Telaria $295,929
PulsePoint $295,131
Internap Networks Services $269,717
Beachfront Media $262,623
Neustar Information Services $257,659
Smart Adserver $250,483
Aztek Technologies $244,418
Nielsen $229,060
Outbrain $193,558
Amsalem Business Travel $150,000
Evoque Dawn US Holdings $140,232
Westminster Council Tax $136,220
Eyeota $120,486
GALIL SOFTWARE & TECHNOLOGIC $110,842

Google, Xandr (formerly AppNexus), Google, Yahoo (AOL), Amazon, and Sovrn were creditors of Sizmek, and are now creditors of EMX Digital.