Triton integrates IQM in the audio advertising marketplace

Triton announced this month the integration with IQM, a data solutions provider specialising in ‘voter matching’ for progressive politicians and causes. A DSP for politics and causes, that now has the Triton’s audio advertising marketplace a2x available.

According to Triton, buyers using IQM platform will be able to increase their reach by adding targeted digital audio inventory from a wide range of podcasters, radio broadcasters, web radios, and online music services to their programmatic, omni-channel political buys, via the audio advertising marketplace a2x.

“At IQM, we develop innovative predictive models that provide our political clients key insights into the media consumption habits of their chosen demographic, including vital influenceable and open-minded voters,” said Bhargav Patel, CEO at IQM. “With Triton Digital and their a2x® marketplace, we’ve expanded our capabilities and how political campaign managers can leverage digital audio for their local messaging. Triton Digital’s a2x marketplace is full of premium audio inventory that will enable our clients to extend their reach, by delivering compelling messages to their target audiences at the right time, on the right devices, and with the right frequency.”

Triton’s audio marketplace, called a2x, is integrated with IQM, Adform, AdTheorent, AppNexus, AudioTrade, DynAdmic, Fusio by S4M, MediaMath, MobPro, Platform 161, RTBiQ, The Trade Desk, and more.