Data Featured Apple fined €150 million: ATT framework ruled anticompetitive Apple's App Tracking Transparency approach deemed disproportionate and harmful to smaller publishers.
Data Bot traffic costing advertisers billions as fraud detection fails, investigation reveals Comprehensive investigation finds major verification systems routinely miss declared bots operating from data centers, raising questions about industry oversight.
Data New client-side library for tracking ad click IDs launched A technical solution for monitoring advertisement performance across multiple platforms without requiring server-side implementation.
Data Google launches user choice billing for UK app developers Alternative payment options expand after engagement with competition authority.
Data Last-touch returns amid new Google features Understanding the complexities of attribution methods as Google introduces platform-comparable columns.
Data Digital audience measurement: How gatekeepers weaponize opacity How digital platforms use self-preferencing tactics in audience measurement to maintain dominance.
Display AppLovin faces data collection controversy amid market scrutiny Investigation reveals mobile advertising giant's data practices raise platform policy concerns as share price experiences volatility.
Social YouTube changes how Shorts views are counted from March 31 YouTube improves analytics for short-form content creators with measurement update.
AI Dutch regulator seeks input on meaningful human intervention in algorithmic decisions Dutch Data Protection Authority develops practical tool for ensuring human oversight in AI decision-making as organizations increasingly adopt algorithmic systems.
Social Bitmoji expands spring fashion options with new styles and Prada collection Snapchat's avatar platform adds seasonal wardrobe items for its 2.7 billion global users.
Data iSpot unveils attribution solution for rapid performance tracking Real-time TV advertising measurement aims to democratize performance data.
AI Zeta Global introduces AI agent studio with agentic workflows Marketers gain new automation capabilities through interconnected AI systems.
Data Google Analytics introduces annotations feature to enhance data context New functionality allows teams to document data fluctuations and campaign impacts directly within reports.
Social LinkedIn introduces significant updates to Campaign Manager LinkedIn enhances its Campaign Manager with new tools for marketers to improve planning, creation, and performance measurement.
Search Google completes march 2025 core update after two-week rollout Google's latest algorithmic change finished deploying today, with mixed impacts on websites across industries.
Video Content teams merge at ad tech publications to enhance industry coverage Digital media publications combine editorial strengths to better address evolving needs of publishers and programmatic ecosystem.
Data Performance marketing basics remain challenging despite AI advances Digital marketing fundamentals continue to be overlooked while new technologies gain attention.
Social Meta taps Scope3 to deliver AI-powered brand safety shield New partnership deploys custom AI agents for precision content blocking across Facebook and Instagram feeds
Data Advocate General sides with WhatsApp in landmark EDPB accountability case Crucial ruling could reshape how data protection decisions can be challenged across the EU.
DOOH Featured Zürich parliament votes to restrict advertising in public spaces Digital screens to be banned and commercial advertising reduced in move that divides city's politicians and businesses.
Data Proton VPN and Vivaldi browser form strategic privacy partnership Collaboration between European tech companies aims to provide users with enhanced digital privacy tools in an increasingly surveillance-based online environment.
Search Google's shift away from web traffic Major changes in search reshape the digital landscape as AI transforms user experience.
Search Google expands AI Overviews to more European markets Google's AI-generated search results now available in nine European countries.
Display Digital ad libraries addresses industry transparency demands Major platforms provide centralized repositories as advertising oversight intensifies.
Retail Otto Group's dual role with Temu deliveries amid e-commerce challenges The German retail giant criticizes Chinese competitors while its logistics subsidiary benefits from their growth.
