Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, native, and DOOH. Based in Europe. Reach out via [email protected]

Luis Rijo's Work 9098 Articles

Search - Apr 05, 2026 Only 7.4% of Fortune 500 have an llms.txt file, study finds

Graffiti wall with llms.txt spray-painted in cyan, symbolizing AI search optimization trends.

ProGEO.ai research reveals just 7.4% of Fortune 500 companies have implemented llms.txt, while 92.8% use robots.txt and 53.8% use JSON-LD for AI visibility.

by Luis Rijo

Data - Apr 05, 2026 LinkedIn's BrowserGate: the full anatomy of a covert intelligence system

New documents reveal how LinkedIn's BrowserGate system maps competitor tool usage, extracts trade secrets, and may breach criminal law across Germany, UK, and the EU.

by Luis Rijo

Social - Apr 05, 2026 News publishers are posting at the wrong time - and the data proves it

LATAM news publishers on Instagram post most at 3 PM CST, but peak engagement hits at 3 AM CST.

Tubular Labs data from November 2025 to February 2026 reveals a 12-hour engagement gap for LATAM news publishers on Instagram, with regional video length patterns across APAC, EMEA, and North America.

by Luis Rijo

Retail - Apr 05, 2026 TikTok Shop turns one in Germany: Gen X drives 37% of sales revenue

TikTok Shop Germany first anniversary event stage in Munich, March 2026.

TikTok Shop marks one year in Germany with seller revenues nearly doubled, 25,000 active sellers, and Gen X holding 37% of total value share - defying platform stereotypes.

by Luis Rijo

Data - Apr 05, 2026 IAB Australia's data and privacy 101 replay: what every marketer missed

Concentric circles diagram showing data, personal information, sensitive information, and health data.

IAB Australia's Data & Privacy 101 with Sarah Kruger covers consent rules, tracking pixels, deidentification, and Privacy Act reforms for digital advertisers.

by Luis Rijo

Video - Apr 05, 2026 Australia's 13.5 million online sports fans reveal what advertisers are missing

Online sports category audience and time spent per person across Australian devices, Feb 2025-Feb 2026.

IAB Australia's February 2026 sports data shows 13.5 million Australians use sports sites monthly, with BVOD audiences surging 65% in January driven by the Australian Open.

by Luis Rijo

Data - Apr 05, 2026 Lawsuit claims Perplexity shared AI chat data with Google and Meta secretly

Person at laptop surrounded by data streams flowing to unseen corporate collectors.

A federal class action filed March 31 accuses Perplexity AI, Google, and Meta of secretly collecting AI conversation data, including health and finance queries, via embedded trackers.

by Luis Rijo

Video - Apr 05, 2026 Qurate's QVC and HSN bankruptcy risk shows how linear TV is dying

Abandoned living room with old TV showing home shopping jewelry while viewer scrolls smartphone outside

The company behind QVC and HSN missed its annual filing deadline on March 31, 2026, warning of $6.6B in debt and substantial doubt about its ability to survive.

by Luis Rijo