Data Acxiom partners with Client Command for automotive shopper tracking Partnership announced October 2 grants Acxiom access to Active Shopper Network, analyzing 60 billion webpages monthly across 250 million consumer profiles.
Social LinkedIn limits competitor analytics access to single free tracking slot Starting October 15, 2025, company pages track only one competitor without premium subscription. The shift reduces free analytics from nine to one monitored account.
Social Meta blocks political ads in EU as TTPA regulation takes effect Meta prohibited social issues, elections and politics ads in the EU on October 6, 2025, citing operational challenges with the TTPA regulation that creates complexity.
Display Amazon DSP integrates Microsoft Monetize SSP as preferred partner Microsoft Monetize joins Amazon's Certified Supply Exchange program while Amazon DSP becomes migration path for Microsoft Invest users before February 2026 shutdown.
Display AdSense adds support for Global Privacy Protocol National v2 Google AdSense now supports GPP National v2 strings while maintaining v1 compatibility, enabling publishers to comply with U.S. state privacy laws through IAB's framework.
Display Google AdSense replaces ad networks control with authorized buyers Google AdSense will remove its ad networks blocking control on November 6, 2025, replacing it with a new authorized buyers system that excludes inactive networks.
Video YouTube launches specialized activation partners program Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.
Display Google restricts election ads in Chile starting October 2025 Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.
Data Google Analytics expands benchmarking to include absolute metrics Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.
Data NIQ launches global data clean room on Snowflake for ad measurement NIQ introduces data clean room on Snowflake platform enabling marketers to enrich first-party data and measure campaign outcomes across global markets.
Audio AudioUK and BBC launch Audiotrain free podcast training platform AudioUK relaunches Audiotrain on October 2, 2025, in partnership with BBC. The free platform offers 19 webinars covering creative, business, and technical skills.
Retail Amazon launches one-tap delivery feature for Prime members Amazon Prime members can now add items to upcoming deliveries with a single tap through a new shopping feature announced October 2, 2025.
Social Threads introduces communities feature with custom emojis Meta's text-based platform rolls out communities across 100+ topics, enabling focused discussions with exclusive Like emojis for member identity.
Search Google expands gambling ad policy to three Nigerian states Google will allow licensed gambling operators in Cross River, Ekiti and Oyo states to advertise starting October 16, 2025, expanding beyond Lagos.
Retail Mastercard launches commerce media network with $100B market potential Digital media network leverages transaction data from 160 billion payments to deliver personalized advertising across owned channels and bank outlets worldwide.
AI OpenAI functions as a modern empire, not a company, says investigative journalist Karen Hao argues AI companies operate across political, social, and economic spheres while accumulating resources at imperial scales after 2019 investigation.
Video Samsung Ads and Publica extend CTV partnership Publica by IAS and Samsung Ads renewed their exclusive partnership on September 30, 2025, strengthening connected TV advertising infrastructure across global markets.
Data Apple announces Bulgaria euro transition for App Store on January 1 Apple notifies developers of comprehensive pricing and payment changes as Bulgaria adopts euro with fixed conversion rate of 1.95583 BGN = 1 EUR.
Search Bing Places for Business migrates to Bing.com domain with import tools Microsoft unveiled redesigned Bing Places for Business on October 3, 2025, moving from bingplaces.com to bing.com/forbusiness with new import features and tools.
Data Media.net launches sell-side attribution tool with Claritas Media.net and Claritas introduce ELEVATE, the first sell-side measurement and optimization solution for programmatic advertising on the open web.
Video Gracenote report highlights contextual targeting gap in CTV advertising Survey of 600 media executives reveals 32% find CTV ineffective despite rising spend, with 80% prioritizing audience targeting over content-based strategies.
Data LiveRamp introduces agentic AI tools for marketing automation LiveRamp debuts autonomous agents with data collaboration access, natural language segmentation, and AI-powered marketplace search on October 1, 2025.
Data WebKit introduces Digital Credentials API for Safari 26 WebKit announces Digital Credentials API support in Safari 26 for iOS, iPadOS, and macOS, enabling websites to request mobile IDs from Apple Wallet and third-party wallets.
AI Bezos compares AI investment surge to internet bubble at Italian Tech Week Amazon founder draws parallels between current AI boom and 2000 dot-com crash while emphasizing technology's societal benefits at Turin event on October 1, 2025.
Video Microsoft to test free Xbox Cloud Gaming with ads Microsoft begins internal testing of ad-supported Xbox Cloud Gaming on October 3, 2025, featuring two-minute preroll ads and five-hour monthly limits.
