Microsoft expands in-market audiences to the Middle East and Africa
Microsoft Advertising this month extended the in-market audiences to new markets, in the Middle East and Africa.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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JCDecaux renews Singapore Changi Airport 2029
JCDecaux last week renewed the advertising concession (DOOH screens) with Singapore Changi Airport, for 7 years until 2029.
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Google to shut down Optimize in September
Google last week announced that Google Optimize will no longer be available after September 30, 2023. Google Optimize was created 5 years ago for free.
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Google introduces Performance Max Experiments
Google this month rolled out Performance Max Experiments in Google Ads. Advertisers can now test 1) uplift from Performance Max or test 2) Performance Max campaigns vs. Shopping campaigns.
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New HomePod (2nd generation)
Apple today launched the second generation of the HomePod, for $299 or €349. HomePod is the smart speaker integrated into the Apple ecosystem, and packed with the personal assistant Siri.
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Apple Business Connect
Apple last week launched Apple Business Connect, a tool similar to Google Business Profile, enabling business to introduce and manage their information across Apple apps.
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Yahoo and Taboola close the 30-year deal
Yahoo and Taboola yesterday closed a 30-year commercial agreement. Taboola becomes the native advertising partner for all of Yahoo’s digital properties. Taboola native ads and outstream inventory will be available to buy through the Yahoo DSP.
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JW Player acquires InPlayer
JW Player yesterday announced it has acquired InPlayer, a leading provider of video subscription management and identity management technology.
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Google to pay creators for YouTube Shorts video views
Beginning in February, Google will pay YouTube creators for the video views of their Short videos. Google to pay 45% rev share to creators, but only after paying the music licensing.
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Germany to limit Google's data sharing between services
Bundeskartellamt last month announced it has opened an administrative proceeding against Google, due to Google’s data processing terms across multiple Google services.
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Blaze: WordPress introduces native ads promoting content
Automattic last week launched Blaze, native ads in WordPress.com and Tumblr ad network, paid by bloggers using WordPress that want to promote their content.
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Bid Manager API v1.1 sunset
Google last week reminded advertisers that Bid Manager (DBM) API v1.1 will sunset on February 28, 2023.
