Google introduces a new ad format in AdSense displaying search ads
Google this week introduced a new ad format in AdSense displaying search terms related to the content of the pages the users are reading. In this format, users will see search ads.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ads changes serving rules of sitelinks, callouts, and structured snippets
Google Ads this week announced that starting mid-March, sitelinks, callouts, and structured snippets from higher levels in accounts will be eligible to serve alongside extensions of the same type of lower levels.
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Google Ads to show automated ad extensions alongside with manually-created ad extensions
Google this week announced it has updated the Ad Extensions, and it will show automated extensions starting mid-March, alongside manually-created ad extensions.
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iHeartMedia to make shows using Veritone’s synthetic voice solution
The first use case is to translate iHeart’s marquee podcasts for Spanish-speaking audiences.
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Demandbase launches a new Account-Based Experience Certification
The ABX Certification prepares advertisers for ABM and B2B go-to-market, and costs $395.
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New Search Ads 360 now available in Data Studio
Google this month announced the connection of the new Search Ads 360 in Data Studio, launched this month.
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Yelp launches keyword targeting
Yelp this month launched keyword targeting enabling advertisers to specify and optimize keywords.
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IAB Australia names 47 identity providers advertisers are working with
IAB Australia last year named 47 identity providers that advertisers are working with, in an explainer guide about identifiers.
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Google Analytics violates the GDPR, French privacy regulator rules
France’s privacy regulator (CNIL) today ruled that Google Analytics violates the EU General Data Protection Regulation, because of illegal data transfers to the US.
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Google launches Radium to automate hyper-local targeting
Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.
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Microsoft introduces Bing News PubHub as part of the Bing Webmaster Tools
Microsoft yesterday announced a revamped Bing News PubHub as part of the Bing Webmaster Tools. Bing News PubHub is a program for news publishers.
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Microsoft launches Cruise Ads
Microsoft today announced the launch of Cruise Ads. The ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements.
