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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9752 Articles
Search   -   Jul 01, 2024 Google strengthens political ad transparency with synthetic content disclosure
Google strengthens political ad transparency with synthetic content disclosure

Starting July 2024, Google requires political ads to disclose the use of synthetic content to enhance viewer awareness.

by Luis Rijo
Search   -   Jul 01, 2024 Google Ads expands Lottery Courier advertising in the US (Except California)
Lottery

Google Ads will allow licensed lottery courier services in 40 US states (except California) to advertise their services starting July 15, 2024.

by Luis Rijo
Data   -   Jul 01, 2024 Grindr fined 65 million kroner for sharing sensitive user data
Grindr

A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers.

by Luis Rijo
Data   -   Jul 01, 2024 Zeta launches AI-powered economic index to track US consumer trends
Zeta launches AI-powered economic index to track US consumer trends

Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.

by Luis Rijo
Search   -   Jul 01, 2024 Microsoft Advertising launches Property Center and expands lodging campaigns globally
Microsoft Advertising launches Property Center and expands lodging campaigns globally

Microsoft Advertising launched Property Center, a central hub for managing Lodging Campaigns, which simplifies hotel and vacation rental property advertising.

by Luis Rijo
Display   -   Jun 30, 2024 What is Performance+ and How Does it Work?
Performance+

Performance+ is a new predictive campaign type in Amazon DSP combining exclusive Amazon signals, advertiser signals, machine learning, and automation to maximize performance for the advertiser.

by Luis Rijo
Data   -   Jun 30, 2024 GA4 unveils AI-Powered Insights
GA4 AI-Powered Insights

Google Analytics 4 Unveils AI-Powered Insights, Simplifying Data Interpretation.

by Luis Rijo
Retail   -   Jun 30, 2024 Google Merchant Center Next expands Product Studio to UK, India, and Japan
Product Studio

Google Merchant Center Next expands its free AI image generation tool Product Studio to the UK, India, Japan and adds new features like scene themes and direct image uploads.

by Luis Rijo
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