Luis Rijo

Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?

Google this week announced a new feature for advertisers using Display & Video 360's Instant Reserve function. This feature allows the inclusion of QR code call-to-action (CTA) overlays within non-skippable YouTube ads displayed on connected TV (CTV) devices.

Google this week announced the introduction of 30- and 60-second non-skippable ads on YouTube Select and YouTube TV.

Google this week announced a wave of updates for Chromebooks, with a particular focus on Chromebook Plus models. These updates include new built-in Google AI features, improved integration with other Google services, and several new Chromebook devices.

The News/Media Alliance, a non-profit organization representing news and magazine publishers in the United States, today sent a letter to the Federal Trade Commission (FTC) and the Department of Justice (DOJ).

SEO industry publication iPullRank this week published an article sub-titled Google May Be Torching Small Sites on Purpose.

Google today announced the discontinuation of the chat feature within Google Business Profile (GBP).

These posts, shared by SEO professionals such as Rand Fishkin, Garrett Sussman, and Nick LeRoy, allegedly contained information about Google's Content Warehouse API, a system used to store and process data for search.