Apple releases the App Tracking Transparency (ATT) in iOS 14.5 update
iOS 14.5 update was released today in all devices using iOS, limiting the usage of the IDFA.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Facebook starts asking for consent under Apple's App Tracking Transparency (ATT)
Google and Facebook go in opposite directions on App Tracking Transparency consent.
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Snap Camera with 30 times more downloads because of the Coronavirus pandemic
Snap today announced financial results for the quarter ended last month, and revealed that it has seen more than a 30x increase in the daily downloads of Snap Camera.
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Samba TV partners with PubMatic
Advertisers in United Kingdom, Germany, Italy, and France will be able to user Samba TV’s first-party Connected TV data directly in PubMatic.
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Google to limit apps' access to other apps in Android
Only antivirus apps, file managers, and browsers will also have access to other apps.
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Clubhouse launches a program to pay creators
Clubhouse Creator First program will provide selected creators with a monthly stipend.
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Getty Images to acquire Unsplash
Unsplash photos will remain free. Unsplash founders continue to lead and operate the Unsplash business.
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Criteo expands Criteo Retail Media API access to Pacvue, Perpetua, Flywheel, Kenshoo, and Tinuiti
eCommerce advertising solutions gained directly access to Criteo Retail Media API.
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Google: Cross-device conversions and view-through conversions still possible without third-party cookies
Advertisers will be able to measure cross-device conversions and view-through conversions in Chrome, even without third-party cookies.
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Is Ireland enforcing GDPR?
Germany, France, Spain, and Italy show concerns with Ireland’s lack of action in enforcing GDPR.
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Publishers to be able to build first-party audiences, even without third-party cookies
Google's ID solution is called PPID (Publisher Provided Identifiers), and will enable publishers to do frequency capping, audience segmentation, targeting, and sequential ad rotation.
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YouTube content creators outside the U.S. to start paying taxes in the U.S.
Google this month asked YouTube content creators to submit their tax information in AdSense. Content creators may have to pay 30% in taxes over the revenue generated in the U.S.
