Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
This article explores the differences between Search campaigns and Performance Max campaigns, two popular options within Google Ads.
by Luis Rijo
Simply driving traffic to a website isn't enough. To maximize the return on investment (ROI) from PPC campaigns, businesses need effective landing pages.
by Luis Rijo
However, concerns arose soon after regarding the accuracy of the information presented in these summaries.
by Luis Rijo
AI Overviews has been plagued by inaccurate and misleading information. This has raised concerns about the trustworthiness of Google's AI and the potential impact on users.
by Luis Rijo
Google can now index the content of electronic publications or e-books saved in the EPUB (.epub) file format, according to the Google Search Central documentation.
by Luis Rijo
The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI.
by Luis Rijo
This decision comes amidst growing concerns around the world about the use of biometric data for passenger identification.
by Luis Rijo
This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.
by Luis Rijo