FreeWheel, Kargo, Smartclip, and Xandr now able to do PGs with DV360
This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
Apple allows users to change their default browser and mail apps in iOS 14
The option to change the default browser is available in settings. Users can click on their favorite browser and select it as a default app.
-
Apple introduces the Intelligent Tracking Prevention (ITP) on all browsers in iOS14
Apple is introducing the Intelligent Tracking Prevention (ITP) on all browsers in iOS14, including Chrome, Firefox, Safari, DuckDuckGo, and Edge.
-
What are Modeled Conversions?
Modeled Conversions are created using historical data, and were first created by Google in 2017.
-
Ogury partners with DoubleVerify to avoid ad fraud
Ogury is using DoubleVerify’s pre-bid technology to avoid ad fraud.
-
Facebook enforces strict rules on content moderation in Facebook Groups
Facebook is now suggesting admin roles to members who may be interested in moderate Groups without admins.
-
TV in Reach Planner becomes available for Vietnam, France, Germany, Sweden, and Spain
TV in Reach Planner (Google Ads) enables buyers to plan TV and YouTube alongside.
-
Google launches Advanced Contextual Targeting for YouTube
The segments from the Advanced Contextual Targeting are YouTube Dynamic Lineups and are available in Google Ads and in DV360.
-
Facebook Business Suite allows posting and messaging across Facebook and Instagram
Facebook this week started to roll out Facebook Business Suite. The roll out is planned until end of the month.
-
Google asks publishers if it can use first-party cookies on their websites
Safari and Firefox have blocked or restricted third-party cookies.
-
US radio ad spending to decline by 25% this year
eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
-
Amazon launches Luxury Stores by invitation only
Amazon is letting brands independently decide regarding their inventory, selection, and pricing.
