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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles
Video   -   May 03, 2024 Delisted CTV Apps: a growing trend with potential consumer and advertiser impact
Delisted CTV Apps

Pixalate this week released its Q1 2024 Delisted CTV Apps Report. This report sheds light on a concerning trend: a significant rise in the number of apps being removed from popular CTV app stores.

by Luis Rijo
Data   -   May 02, 2024 Apple reports Q2 2024 Results: services revenue up, overall revenue down slightly
Apple

Apple reported quarterly revenue of $90.8 billion, representing a 4% decrease compared to the same period in the previous year.

by Luis Rijo
Display   -   May 02, 2024 Amazon DSP streamlines Location Targeting
Amazon DSP streamlines Location Targeting

This update specifically benefits self-service advertisers who leverage the line item settings page for campaign management.

by Luis Rijo
Display   -   May 02, 2024 Amazon DSP enhances Creative Review with asset-level moderation
Amazon DSP enhances Creative Review with asset-level moderation

This update, known as asset-level moderation, aims to streamline the process of resolving creative rejections and improve overall campaign efficiency.

by Luis Rijo
Retail   -   May 02, 2024 Amazon DSP streamlines Campaign Management with New Overview Page
Amazon DSP

This update aims to simplify campaign management workflows for advertisers and agencies leveraging Amazon DSP for programmatic advertising.

by Luis Rijo
Data   -   May 02, 2024 Amazon DSP bolsters measurement transparency with additional MRC accreditation
Amazon DSP bolsters measurement transparency with additional MRC accreditation

This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

by Luis Rijo
Data   -   May 02, 2024 Google I/O 2024 unveils program: focus on AI, Android 15, and Developer Tools
Google I/O

Google yesterday announced the program lineup for its annual developer conference, Google I/O. The event will take place virtually and in person at its headquarters in Mountain View, California, with the keynote addresses scheduled for May 14th.

by Luis Rijo
Audio   -   May 02, 2024 Nielsen launches The Record: a look at U.S. ad-supported audio habits
Nielsen launches The Record: a look at U.S. ad-supported audio habits

This report dives into the listening habits of U.S. audiences specifically for ad-supported audio content.

by Luis Rijo
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