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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9765 Articles
Data   -   May 01, 2024 Google AdSense updates reporting thresholds for Custom Channels and Search Styles
Google AdSense updates reporting thresholds for Custom Channels and Search Styles

Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.

by Luis Rijo
Data   -   May 01, 2024 Google updates Privacy Sandbox experiment guidance to address Invalid Traffic
Privacy Sandbox

The Privacy Sandbox team at Google yesterday announced an update to its guidance for addressing potential invalid traffic in experiments conducted within the Privacy Sandbox initiative.

by Luis Rijo
Display   -   May 01, 2024 Google updates policies to address synthetic sexually explicit content
Google updates policies to address synthetic sexually explicit content

Google today announced an update to its Advertising Policies for Google Ad Manager, AdSense, and AdMob, specifically regarding sexually explicit content. This update aims to address the growing presence of synthetically generated or altered content depicting nudity or sexual activity.

by Luis Rijo
Video   -   May 01, 2024 Roku and The Trade Desk partner to enhance TV Streaming ad buying experience
Roku and The Trade Desk partner to enhance TV Streaming ad buying experience

Roku yesterday announced a new partnership with The Trade Desk. This collaboration aims to improve the process of buying and measuring advertising within the TV streaming landscape.

by Luis Rijo
Search   -   May 01, 2024 Yelp unveils AI Assistant and upgrades platform to enhance user and business connections
Yelp Assistant

Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.

by Luis Rijo
Display   -   May 01, 2024 PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers
PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers

This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.

by Luis Rijo
Video   -   May 01, 2024 Fubo Introduces innovative CTV ad units, expanding options for marketers
Fubo

These new ad units demonstrate Fubo's commitment to innovation, building upon the company's history of introducing first-to-market solutions in the industry, such as dynamic ad insertion and AI-powered features for consumers.

by Luis Rijo
Data   -   May 01, 2024 Nielsen Report: Asian American audiences embrace streaming and mobile content
Nielsen Report: Asian American audiences embrace streaming and mobile content

The report, titled Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, was released today, coinciding with the start of Asian Pacific American Heritage Month.

by Luis Rijo
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