Facebook launches Watch Together
Watch Together enables people to watch videos on Facebook together with other people.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Deezer now offers audiobooks for paid users, starting in Germany
Deezer this week launched an app with audiobooks in Germany, with no additional cost for Deezer paid subscribers.
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Google introduces Google Audiences targeting in Programmatic Guaranteed deals
Google Audiences are demographic segments, affnity segments, and in-market segments.
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Google introduces sponsorship by day part or percent of share of voice in PGs
Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.
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Amobee launches CTV Allocator
CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.
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Google grilled in the US Senate over market dominance
"Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.
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What is an upfront deal?
Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules.
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Google to support deals in DV360’s forecasting tool
Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.
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Nearly one-half of the American population plays mobile games once or several times a day
65% of consumers with $250k HHI play mobile games once or several times a day, but only 29% of those in the group self-identify as a “gamer.”
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Google starts supporting sellers.json in AdSense and in AdMob
Publishers that list themselves as Transparent, have the name in the billing profile listed in Google’s sellers.json file.
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Google introduces a new ad destination report in Google Ads
The ad destination report enables advertisers to see which conversions came from clicks to the app versus clicks to the website.
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Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences
Custom affinity and custom intent audiences are now Custom Audiences.
