Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Cloudflare's Search Engine Referral Report for Q1 2024, published on May 3rd, reveals that Google maintains a staggering lead with a commanding 89.12% share of the global search market.
Chrome maintains its dominant position with a staggering market share of over 65%. Safari remains a strong competitor, likely due to its prevalence on Apple devices.
Snap last month reported a 21% year-over-year revenue increase in Q1 2024, driven largely by improvements to their advertising platform and a growing demand for their direct-response (DR) solutions.
A growing number of users opting out of marketing cookies, creating a data gap that hindered their ability to track user behavior and optimize campaigns.
Google last quarter announced an update to its search algorithm and introduced new spam policies, including one specifically targeting site reputation abuse.
