Verizon Media launches OTT Smart Auction
OTT Smart Auction utilizes Smartplay’s server-side ad insertion (SSAI) capability to provide a transition between content and ads on any device or platform.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google Ad Manager launches DAI Prefetch for live events
Google last week launched DAI Prefetch for live events, a new product from Google Ad Manager designed OTT publishers. Google is now able to fetch the subsequent ads based on information such as ad break duration.
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Google Ad Manager’s DAI delivers ads to over 1 million concurrent live stream viewers
Google last week announced Google Ad Manager’s DAI delivered ads to over 1 million concurrent live stream viewers at the same time during multiple events, including the recent UEFA Champions League final.
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Google launches Early Break Notification API
Google last week announced the launch of an Early Break Notification API in Ad Manager’s DAI. Google says the Early Break Notification API will make it easier for publishers to use real-time ad break data to monetize live events.
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Smart AdServer appoints Murray Phillipson as VP Demand EMEA
Smart AdServer last week appointed Murray Phillipson as VP Demand EMEA. Murray Phillipson is reporting to David Pironon, Chief Programmatic Officer.
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Merchant Center: Google to use the feed for Additional Countries
Google is warning retailers connected to Google Merchant Center that they should use the Additional Countries instead of Merchant Center "shipping settings".
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Oracle to take over TikTok’s data in the US
Oracle will take a 12.5% stake in TikTok Global business and store all U.S. user data on its cloud.
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TikTok: Walmart gets supercharged in the battle against Amazon
Walmart could pay $4.5 billion for the 7.5% stake on TikTok.
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Facebook opens an office in Lagos, the second one in Africa
Nigeria is the country with more population in Sub-Saharan Africa, with almost 200 million persons.
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FreeWheel, Kargo, Smartclip, and Xandr now able to do PGs with DV360
This means publishers using these SSPs can sell guaranteed deals to advertisers using Google’s DSP.
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Apple allows users to change their default browser and mail apps in iOS 14
The option to change the default browser is available in settings. Users can click on their favorite browser and select it as a default app.
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Apple introduces the Intelligent Tracking Prevention (ITP) on all browsers in iOS14
Apple is introducing the Intelligent Tracking Prevention (ITP) on all browsers in iOS14, including Chrome, Firefox, Safari, DuckDuckGo, and Edge.
