Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Pinterest today revealed the top 100 trends for 2020, including trends for food, home, style, beauty, health, travel, and family. Pinterest has 320 million users worldwide. Today, Pinterest also launched Pinterest Trends, a tool that gives a view of the top US search terms within the past 12 months on
Google last week created a new beta feature in Google Ads. Explanations will help advertisers to understand performance changes. Explanations are available on campaigns and ad groups, through a button named “See Explanations”. According to Google, the feature Explanations is available for manual CPC or eCPC Search campaigns. Explanations can
WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this year. The transaction was completed last Thursday. According to WPP, approximately $1.9bn will be used to reduce WPP’s debt, and $1.2bn
Live Board this week announced a partnership with Hivestack, a technology platform that powers programmatic OOH buying and selling.
Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding. According to Criteo, Direct Bidder for App is lightweight, with a flexible integration that helps publishers maximize app revenue. Direct Bidder for App doesn’t
Automattic this month launched version 8 of Jetpack. The new version includes a new star rating block and a Pinterest block. Jetpack is a WordPress plugin that enables publishers to use features on their blogs. With the Pinterest block, publishers are able to embed Pinterest content like boards, profiles, and
VeriAds this month launched VeriAds, a network that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from advertisers. According to Veritone, the VeriAds has 3 turnkey programs – VeriAds Spot Network, MicroMentions and Influencer Bridge – giving media partners access to a range of placement
The Interactive Advertising Bureau (IAB) this month announced that the President, Patrick Dolan, will depart in June 2020. IAB is now searching for a successor to lead strategy, strategy marketing, and revenue. Ann Blinkhorn of the executive recruiting firm Blinkhorn LLC will conduct the search. Patrick Dolan joined IAB in
Merkle this month announced that is adding over 2,500 data scientists with the Ugam acquisition. In July, Dentsu acquired a majority stake in Ugam. According to Merkle, Ugam has intelligence products that include proprietary data, reporting, and activation solutions. Merkle is now delivering 60 million reports and dashboards and
Advertisers using Google’s DSP, DV360, have, since November, a new history tab under Line Items. The history tab contains change descriptions, date ranges, and performance charts. Google says performance charts were added to line item history so advertisers can compare recent changes with the performance metrics. In DV360, the
Partnerize this month announced an integration with ZINE, an influencer marketing network. The integration gives brands an influencer discovery process. Advertisers using Partnerize platform are now able to discover, recruit, and onboard influencers to their partner marketing programs from ZINE’s global network. “As influencer marketing starts to evolve into
Facebook is investing in data portability tools, and this month launched a Photo Transfer Tool. Photo Transfer Tool enables Facebook users to transfer their data into another service, like Google Photos. Photo Transfer Tool is first available to users in Ireland. Facebook expects to roll out the Photo Transfer Tool
