Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this week opened up de access to Site Kit, a new WordPress plugin that contains Google Search Console, Google Analytics, PageSpeed Insights, Optimize, Tag Manager, and AdSense. The plugin Site Kit was in beta since 2018. In 2017, Google sunset the official AdSense plugin (called Google Publisher Plugin). Site
AWS this week announced a new infrastructure region in Spain, consisting of 3 Availability Zones at launch. The Amazon Web Services’ region in Spain is expected to open in late 2022 or early 2023, following the opening of Milan, expected to launch early next year. Amazon will have 7 regions
Google Ad Manager researched the performance of 44 of its top TV-programmer partners across APAC, EMEA, LATAM, and North America, from Q4 2018 through Q1 2019, and found out that the share of programmatic is higher in EMEA. Justin Bradbury, Brand and Programs Manager at Google Ad Manager, wrote
Roku today announced that the channel Apple TV+ is now available through the Apple TV app on the Roku platform. Users can subscribe the Apple TV+ for $4.99 per month. Roku says Apple TV+ will add new originals monthly. Apple TV+ includes original shows, movies, and documentaries starring the
Apple Pay is now the market leader in proximity mobile payments. According to eMarketer, this year Apple Pay will have 30.3 million users in the US, representing 47.3% of proximity mobile payment users.
The IAB Europe Virtual Programmatic Day H2 2019 will happen on Tuesday, November 19, 2019, from 1:00 PM until 5:00 PM GMT. IAB Europe says this edition will have the focus on the latest market trends including spend, drivers and barriers, key growth areas such as connected TV,
As of 1 December 2019, Renato Profico will take over as the new CEO of Doodle, Tamedia announced. Gabriele Ottino, the current CEO, has decided to leave the company. According to Tamedia, Gabriele Ottino has successfully driven the growth of paid premium services for business customers, during his 3-year
Google this month announced that is reviewing the workflow in DV360 for the trafficking of Audio Ads. Advertisers will be able to directly upload the Companion Ads when they set up a new audio creative. Before this change, advertisers needed to upload beforehand an image or a non-responsive HTML5
Amazon Advertising this week launched Sponsored Display to vendors who sell on Amazon in the United Kingdom, Germany, France, Italy, Spain, India, Japan, and Canada. Sponsored Display is a self-service advertising solution that enables advertisers to engage shoppers who showed interest in categories related to the promoted ASIN or
Spotify yesterday launched Spotify Kids, a standalone app designed for kids and families. Spotify Kids is now available in Ireland, in a beta launch, for the users with Premium Family plan. Spotify Kids will be rolled in the coming months in all Spotify markets. The content within Spotify Kids is
Google Ads this week opened a beta for the Lead Form Extensions, a new ad extension that enables advertisers to display a form submission directly on Google Search. Lead Form Extensions works only on mobile. Katerina Daveynis, Product Manager at Google Ads, wrote that Lead Form Extensions capture interest when
LinkedIn rolled out LinkedIn Events this month, enabling users around the world to create offline events. To create an event click the Home icon at the top of the LinkedIn homepage, and from the Interest panel on the left rail, click the Plus icon next to Events. A pop-up
