Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9796 Articles

Data - Feb 17, 2024 Technology Industry pledges to Fight Deceptive AI in 2024 Elections

Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections

Leading tech companies, including Adobe, Amazon, Google, IBM, Meta, Microsoft, and TikTok, have signed a Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections.

by Luis Rijo

Search - Feb 16, 2024 Google Opens Vehicle Ads to Australian Businesses

Buckle up, Aussie auto advertisers! Google has officially launched its Vehicle Ads program in Australia, offering a powerful new way to reach car buyers across the web.

by Luis Rijo

Data - Feb 16, 2024 Google announces next-generation of its large language model: Gemini 1.5

Google AI yesterday unveiled Gemini 1.5, the next generation of its large language model (LLM), boasting significant performance improvements and a breakthrough in long-context understanding.

by Luis Rijo

Video - Feb 16, 2024 The Trade Desk reports strong Q4 and FY 2023, expects continued growth in 2024

TTD achieved 23% year-over-year revenue growth

The Trade Desk today announced the financial results for its fourth quarter and fiscal year ended December 31, 2023. The company exceeded expectations, achieving 23% year-over-year revenue growth and solidifying its position in the dynamic advertising industry.

by Luis Rijo

Video - Feb 16, 2024 YouTube Creators Update: Deep Dive into the Latest Features

Affiliate Product Tagging on Live Streams

This week's YouTube Creators Update brings exciting news for creators seeking improved workflows, engagement opportunities, and monetization tools. Let's explore each update in detail.

by Luis Rijo

Social - Feb 15, 2024 Adobe Express integrates TikTok's Creative Assistant

Previously available only through TikTok's Creative Center, the AI-powered Creative Assistant now acts as a virtual collaborator within Adobe Express. It assists brands in various ways, including:

by Luis Rijo

Social - Feb 15, 2024 How to boost posts in Meta avoiding Apple service charges

Businesses can boost posts through Facebook.com and Instagram.com on mobile and desktop, avoiding the Apple service charge.

by Luis Rijo

Video - Feb 15, 2024 DISH Media partners with PubMatic to expand Programmatic Demand for SLING TV

PubMatic and DISH Media, the advertising arm of DISH Network, announced a partnership to increase programmatic demand for SLING TV, DISH's live TV streaming service.

by Luis Rijo