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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9796 Articles
Audio   -   Feb 17, 2024 Apple Podcasts makes listening accessible with Automatic Transcripts
Automatic Transcripts

This new feature, available this spring, will allow users to read along with episodes, search for specific words, and even jump to different parts of the audio by tapping on the text.

by Luis Rijo
Data   -   Feb 17, 2024 Google doubles down on Ukraine Tech Recovery with $10 million support fund
Google doubles down on Ukraine Tech Recovery with $10 million support fund

Google today announced the launch of its second Google for Startups Ukraine Support Fund, doubling down on its commitment to bolstering the country's entrepreneurial ecosystem and aiding its economic recovery amidst ongoing conflict.

by Luis Rijo
Social   -   Feb 17, 2024 Bluesky takes flight with Hashtags on the horizon
Hashtags coming to Bluesky

Social media platform Bluesky this week announced plans to introduce hashtags soon. While currently hashtags exist solely as text within posts, CEO Jay Graber confirmed in a recent video that clickable and searchable hashtags are on the way.

by Luis Rijo
Data   -   Feb 17, 2024 New ROAS Calculator unveiled for simplified profitability analysis
Ad Profitability Calculator

The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.

by Luis Rijo
Audio   -   Feb 17, 2024 New Heights Podcast soars into Top 10, Megyn Kelly Show debuts in Edison Podcast Rankings
Top 50 podcasts in the United States

For the fourth quarter of 2023, "The Joe Rogan Experience" remains the most popular podcast, followed by "Crime Junkie" and "The Daily."

by Luis Rijo
Search   -   Feb 17, 2024 Google Ads opens doors to Online Casino Ads in Rhode Island
Google Ads opens doors to Online Casino Ads in Rhode Island

Starting February 20, 2024, Google Ads will begin accepting and running advertisements for online casinos licensed by the state of Rhode Island.

by Luis Rijo
Social   -   Feb 17, 2024 Snapchat teams up with Fospha to empower eCommerce advertisers
Fospha and Snapchat

The collaboration aims to provide eCommerce advertisers with a more robust way to track and improve the effectiveness of their Snapchat campaigns, particularly focusing on cross-marketing return on ad spend (ROAS).

by Luis Rijo
Display   -   Feb 17, 2024 Google cracks down on Impersonation tactics in Ads
Google cracks down on Impersonation tactics in Ads

Starting March 2024 (April for France), Google Ads will penalize advertisers using impersonation or false associations with public figures, brands, or organizations to deceive users.

by Luis Rijo
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