Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
IRI today announced the integration of BDS Analytics’ cannabis dispensary data within IRI Liquid Data® technology platform. The integration will provide retailers and CPG manufacturers with a view of the legal cannabis industry. IRI says that clients subscribing have access to cannabis retail tracking data and insights available from medicinal
Google yesterday announced the introduction of Google Shopping Ads on YouTube. Google says is making YouTube more shoppable by introducing Shopping ads on the YouTube home feed and YouTube search results. According to Google, nearly two-thirds of shoppers say online video has given them ideas and inspiration for their
Google yesterday announced the introduction of sitelink extensions in TrueView for Action Ads in the coming months. Nicky Rettke, Director Product Manager YouTube Ads at Google, said sitelinks will make it easy for viewers to navigate to additional landing pages like holiday catalogs or the store hours. Google did a
IAB today named Rick Berger to the role of Vice President, Membership Engagement. IAB says Rick Berger will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs, and helping its member companies meet their business objectives. According to IAB, Rick Berger will report
Triton Digital and Nationaal Luister Onderzoek (NLO) today announced the upcoming launch of Podcast Reports in the Netherlands, powered by Triton Digital’s Podcast Metrics measurement service. Triton Digital says the reports will provide a ranking of the Top Networks as well as Top Podcasts and Audio on Demand in
Roku today released the third quarter 2019 results. In the letter to shareholders, Roku said that the “monetized video ad impressions again more than doubled YoY.” According to Roku, The Roku Channel contributed to this growth as impressions within the channel are growing faster than the impressions within the overall
Google this month announced that TrueView for Action campaigns in DV360 are now also running on Google Video Partners, which means ads have more reach outside YouTube websites and apps. TrueView for Action campaigns are video performance, where an action is defined by a user that views at least 10
Viant co-founders, Tim and Chris Vanderhook, are taking back control of the ad tech company Adelphic from Meredith Corporation, Viant announced this week. Financial terms were not disclosed. The transaction includes the 60% of Viant that Meredith Corporation acquired via the Time Inc. acquisition in January 2018. In addition,
Google yesterday updated Google Ad Manager API into the version v201911. The new API adds the CMS_METADATA dimension and cmsMetadataKeyIds ReportQuery field, new error messages for some ReportQuery configuration issues, and removes the Sales Manager ReportQuery options: “includeZeroSalesRows” and “PROPOSAL_LOCAL enum value from timeZoneType.” On the reporting, publishers
Baidu last week announced that the Chinese website Haokan with short videos reached 110 million Monthly Active Users (MAUs). Baidu’s short video platform Haokan offers a mix of both user-generated and professionally-produced content. Baidu launched Haokan in 2017. According to Baidu, Haokan’s short videos have accumulated
LinkedIn today launched Open for Business globally, a tool that enables small business owners and freelancers to add the services they offer to their LinkedIn profiles. Open for Business was originally launched in the US this summer and is now available to all LinkedIn members across 28 languages. Open for
Facebook this week announced that it will implement a limit on the number of ads each Page can run at the same time. The limit will be introduced in mid-2020 and Facebook says it affects “just a small percentage of advertisers.” Facebook justifies the introduction of limits saying that
