Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
TVSquared this month announced a partnership with Extreme Reach (ER) to enable advertisers to measure TV content served across ad-supported OTT streaming service. Extreme Reach integration captures all ads, giving advertisers the ability to track performance at scale across linear and digital TV content everywhere. TVSquared says that each
Amobee this month announced that is now using DoubleVerify measurement for connected TV inventory. Amobee says the extension of the partnership prevents fraud from reaching the Amobee platform, ensuring advertisers have access to a safe, transparent buying ecosystem with high-quality inventory. “DoubleVerity is pleased to partner with Amobee to
Facebook this month included the ad campaigns using Automatic Placements on the Facebook Search Results. There is a limitation: the feature is only available to English and Spanish search terms. According to Facebook, the Facebook Search Results placement includes search result pages including general search and Marketplace search. Facebook says
Spotify yesterday reported the financial results for the third quarter of 2019, where it saw a revenue growth of 20% Y/Y. Spotify says the ad supported growth underperformed the expectations in Q3. A new order management software to replace Google’s Doubleclick Sales Manager, which was sunset in July,
Microsoft Advertising this month opened a new beta with a new redesigned platform. Microsoft is inviting all advertisers to move to the new platform via this form. According to Microsoft, the series of changes on the new UI were done with the goal of modernize the look, feel, and functionality
Audion has raised €1.1 million in a first seed round, the company announced this week. The seed round included Founders Future, and Kima Ventures, among other angels. Audion says the funding round will allow the acceleration of the development of its technology and to expand into four new countries
Mastercard yesterday announced it is acquiring SessionM, a customer management platform (CMP), used mainly by retail. SessionM is a customer engagement and loyalty platform used by retailers, airlines, restaurants and CPG companies. Mastercard expects the acquisition will happen in the fourth quarter. Mastercard says SessionM will enhance Mastercard’s ability
HubSpot this week added LinkedIn Lead Gen Form creation to the free HubSpot ads tool. LinkedIn Lead Gen Form creation enables advertisers to collect leads from their ads on LinkedIn using pre-filled forms, which they can now set up directly within the connected HubSpot platform. The HubSpot ads tool
IAB this week released the IAB Internet Advertising Revenue Report 2019, revealing that the first 6 months of 2019 registered the highest spend in history for the first half of the year. U.S. digital advertising revenues reached $57.9 billion on the first half of 2019. The Internet Advertising
IAB and the IAB Tech Lab today released for public comment the IAB California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies. IAB and the IAB Tech Lab are asking publishers, technology intermediaries, ad agencies, brands, data companies, and all other participants in the digital advertising supply chain
Roku today entered into an agreement to purchase the DSP dataxu. dataxu provides advertisers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. dataxu uses advanced TV and OTT media planning tools, a proprietary device graph, and data science to help marketers
Rubicon Project today announced the acquisition of RTK.io, a publisher provider of tools and services related to header bidding. Rubicon Project paid $11 million cash for RTK.io. “RTK shares our commitment to open source and our passion for serving publishers with powerful tools and incredible client service,” said
