Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google today issue a recommendation for AdMob publishers to try the Adaptive Anchor Banner. Google says that adaptive anchor banners consider the device in use, the ad that a publisher is comfortable using, and the aspect ratios and performance of all available demand. Smart banners, another option available in AdMob,
TVSquared today announced a partnership with Ampersand, the audience-based multi-screen TV advertising sales and technology company. Through TVSquared’s technology, exposure metrics can now be linked to observed consumer actions, bringing transparency and accountability to TV investments, and empowering Ampersand advertisers with campaign performance insights in addition to
Apple TV app is now available on the Roku platform since this week, Roku announced. Apple TV app gives access to iTunes video library on the Roku platform, and starting in November to Apple TV+. Here the Roku device models compatible with Apple TV app: Roku TV 7000X, C000X, 8000X
The IAB Technology Laboratory (Tech Lab) this week announced that SpotX Chief Scientist Neal Richter was elected by its board of directors as the new chair. Neal Richter will guide the Tech Lab’s work to evolve privacy-compliant standards for programmatic advertising, simplify video ad delivery, increase supply chain
AdsWizz this week integrated the PodScribe’s contextual-targeting solution for podcasts on AdsWizz’s AudioMatic platform. PodScribe has been in private beta for more than a year, and has been tested with podcast publishers. PodScribe is available with select publishers and advertisers around the world, in multiple languages. AdsWizz
Pixalate this month released the Programmatic Seller Trust Indexes for the Q2 of 2019. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the U.S., #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both
Snap this week announced a new type of ads for eCommerce advertisers. Dynamic Ads will be in open beta starting in the coming weeks, for any advertiser in the United States. Dynamic Ads have automated personalization, made specially for eCommerce. According to Snap, Dynamic Ads include different templates designed to
DAX this week announced a partnership with Frequency, a digital audio’s first Creative Management Platform. According to DAX, the partnership enables data-driven dynamic audio advertising for DAX’s US advertisers and network of publishers. Frequency’s data-driven capabilities enable personalization around ad creative based on real-time
eMarketer latest forecast reveals that Google and Facebook will net a combined 68.5% of the £14.56 billion ($19.41 billion) UK digital ad market this year. eMarketer says the share will surpass 70% by 2021. “Despite economic uncertainty due to Brexit, Google’s and Facebook’s ad revenues
YouTube this week partnered with Merchbar. YouTube will sell merchandise with placement below the videos on both mobile and desktop.
Verizon Media this week announced that it has established an exclusive offering of native programmatic advertising opportunities in Apple News and Stocks across iPhone, iPad and Mac in Australia, Canada and the U.K. According to Verizon Media, native formats drive 11x the average engagement of a traditional banner ad.
Centro this week announced that it has connected Basis by Centro with FreeWheel’s Strata platform, via a two-way API integration. Centro says the integration with Strata creates operational advantage for agencies spending millions in digital media on hundreds of vendors every month on behalf of dozens of clients.
