Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this week introduced a new policy that forbids advertising for unproven or experimental medical techniques. The new Healthcare and medicines policy prohibits advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. According to Google, the new restriction also
Google started to roll out the abbreviated public subscriber counts. The change will impact both YouTube and the public YouTube Data API Service. YouTube creators will continue to see their full subscriber counts privately in YouTube Studio and YouTube Analytics. According to Google, this addresses creator concerns about stress and
Facebook this week rolled out the lead generation in Messenger globally. The ads are click-to-Messenger, and are created in the messages objective. The click-to-Messenger ads open a Messenger conversation between a person and business and kicks off a set of questions that can be answered through
Google this week added seasonality adjustments for smart bidding in Google Ads. The seasonality adjustments enable advertisers to inform the bidding that a higher conversion rate is expected, and are available now for search and display campaigns. According to Google, advertisers know when there are key moments for the business
The study concludes that traffic for which there was no cookie present yielded an average of 52 percent less revenue for the publisher than traffic for which there was a cookie present.
Feedvisor last month unveiled its ProductSphereᵀᴹ pricing technology, a price optimization solution for brands and private labels competing in Amazon. In tbe beginning of the year, Feedvisor expanded its platform combining pricing and advertising on Amazon. “Until now, pricing technology could only be used by resellers competing for Amazon’s
Display & Video 360 started enforcing the IAB app-ads.txt standard and stop buying unauthorized app inventory as identified by app-ads.txt files. Google’s DSP is now buying by default only Authorized Direct Sellers and Resellers, but this new targeting only applies to web inventory. According to
Centro last month started to enforce the app-ads.txt, the company announced on July 30. Centro’s programmatic ad platform, Basis, automatically targets app ads from authorized and validated sellers. Centro says this prevents advertisers from buying ads from fraudulent and questionable sellers representing mobile applications. Centro began the
Xaxis this month announced that a campaign for Domino’s Pizza Malaysia reached more than 5.4 million people by using DOOH channels. In two months, the campaign drove over 1,300 store visits across seven Domino’s Pizza outlets, a ten percent increase in store footfall. According to Xaxis,
Google this month announced changes on the content policies for all publisher products: AdSense, AdMob, and Ad Manager. Scott Spencer, Director of Sustainable Ads at Google, wrote that Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager. Google is launching
WPP this week announced that is creating a new co-location campus in San Francisco, housing over 1,000 people in 115,000 square feet. The move will be completed in the third quarter of 2021. According to WPP, the new co-location is at 360 Third Street, a recently
Forrester this week released an evaluation of the emerging market for cross-channel video advertising platforms, where Amobee, 4C, and Adobe were considered the leaders. The study included 4C, Adobe, Amobee, Cadent, Centro, dataxu, MediaMath, Mediaocean, Simulmedia, The Trade Desk, Verizon Media, VideoAmp, and Xandr. dataxu, The Trade Desk, VideoAmp,
