Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this month confirmed the planned shift to unified first-price auctions in Google Ad Manager. Jason Bigler, Director Product Management at Google, wrote that Google is “confident that moving to first-price auctions in Ad Manager will ensure a fair and transparent marketplace that benefits the health of the
Spreaker updated its Studio to become fully compatible with Chrome OS. Spreaker says Spreaker Studio is the first podcasting app to be fully compatible and designed specifically to work with Chrome OS. Spreaker expects that by opening up the platform to Chromebook users, podcasting will become increasingly integrated into the
Optimizely this week launched Performance Edge, a new product that enables visual-editor based website experiments to run faster by moving decision logic from the browser to the CDN. Performance Edge will be available globally as a paid add-on for Optimizely Web. Now, Performance Edge is available in early
Google yesterday introduced the Optimization Score in Google Ads mobile app. Ryan Beauchamp, Product Manager, at Google Ads, wrote yesterday that the Optimization Score previously was only available on the web UI. Optimization Score is a module in Google Ads that helps advertisers prioritize recommendations. The score goes from 0%
Google this week postponed the Accelerated Delivery sunset to October. Ramil Sobti, Product Manager at Google Ads, wrote that budgets using Accelerated Delivery will be automatically switched to Standard Delivery, starting October 7, 2019. The previous announced date for the sunset was September 17, 2019. Accelerated Delivery allows advertisers to
Triton Digital yesterday announced a new partnership with Frequency, a digital audio Creative Management Platform that enables digital audio publishers produce, manage, and deliver ad creatives. Triton says Frequency’s Creative Management Platform (CMP) is complementary to Triton’s Tap Ad Server and a2x® marketplace, and makes it easier for
Google this week announced expanded support for AMPHTML creatives in DV360 over the next few weeks. Image creatives will auto-convert for AMP inventory, and AMPHTML creatives will soon be able to serve across more inventory, including non-AMP pages. Google says If an image creative serves on AMP inventory,
Roku this week announced it is now licensing Roku TV reference designs and the Roku OS to TV manufacturers in Europe. Hisense was the first TV manufacturer to join the licensing program. According to Roku, Hisense Roku TV models are expected to be available for purchase in the UK in
Apple’s ITP (Intelligent Tracking Protection), introduced back in 2017, and updated this year, is having consequences on several digital industries, affecting mainly publishers, ecommerce, and advertisers. Apple’s WebKit team published its tracking prevention policy last month, and the team lists the “unintended impacts” of the Intelligent Tracking Protection
Facebook last month launched a Playable Preview Tool. With Playable Preview Tool, advertisers can test and validate assets used in Playable Ads. Playable Ads is a Facebook ad format that enables users to preview a mobile app before downloading it. What the Playable Preview Tool does? The Playable Preview Tool
Xandr this week renamed AppNexus SSP as Xandr Monetize. Xandr Monetize includes an ad server, supply side platform (SSP), and yield analytics. According to Xandr, Xandr Monetize platform unifies all inventory and transaction types, and demand channels. Xandr says is enabling publishers and media owners to focus on creating more
Delta this month announced that it teamed up with Spotify to bring a variety of popular podcasts on board of their airplanes. The service is already available on over 700 Delta aircraft. According to Delta, the partnership with Spotify is an effort to bring new offerings to customers so they
