Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Pixalate this month revealed that In-app ad fraud is growing and in the second quarter of 2019 reached 25% of the ads. These are findings of Pixalate’s Q2 2019 Ad Fraud Report, that breaks down the latest in ad fraud across desktop, mobile in-app, and OTT/CTV.
Disney yesterday announced the launch dates of Disney+ in Canada, the Netherlands, U.S., Australia, and New Zealand.
Roku yesterday added “Kids & Family” on The Roku Channel.
Integral Ad Science (IAS) yesterday announced the appointment of Chance Johnson as Chief Revenue Officer. Johnson served before as the Senior Vice President of Sales for Amobee.
Accenture has entered into an agreement to acquire Analytics8, Accenture yesterday announced. Analytics8 is a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. Analytics8 was founded in 2002, and provides data and analytics solutions. Accenture says has
Spotify is updating the Premium Family Plan. Spotify Premium Family Plan costs 14.99 euros and 6 family members can share the plan. The new upgraded Spotify Premium Family Plan is now available in Ireland, and will rollout in all other countries this fall. Spotify Premium Family subscribers have on-
Google is changing the ad delivery options in Google Ads, maintaining only the standard delivery active in all search, shopping, and shared budgets campaigns. Accelerated delivery will disappear starting September 17, 2019 on these campaigns. The exception are for display campaigns and video campaigns, where accelerated delivery will continue to
eMarketer last week downgraded Facebook user growth in France and Germany. eMarketer says younger age groups are shifting their usage to other platforms.
Adform this week launched a Cross-Device Graph done in-house.
70 network operators in around 40 countries are using Mobile Connect.
Quora this month integrated LiveRamp IdentityLink in Quora Ads Manager, enabling the advertisers to onboard people-based audiences.
Facebook this month rolled out an update that makes Facebook Groups public or private. Before Facebook Groups could be public, closed or secret.
