Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Ecosia yesterday announced that will not run on the search engine provider auction in Android. Christian Kroll, CEO and founder of Ecosia, wrote yesterday that Ecosia is “calling on Google to cease damaging, monopolistic behavior.” Ecosia is a company based in Berlin, Germany, that uses Microsoft as a search engine.
Google this week announced that is changing Android in Europe so Europeans have new screens with an option to download search different search apps and browsers. Google is complying with the antitrust measures imposed by the European Commission. According to Google, the new screens are rolling out over the next
Sizmek is trying to sell the DSP for up to 36 million. This is the first asset sale since Sizmek filed for chapter 11, The Wall Street Journal reports. A bankruptcy judge scheduled a hearing to consider Sizmek’s sale request on April 29, and Zeta is available to buy.
GeoEdge this week announced that it has uncovered a new type of malvertising distributed on the WebRTC (Web Real-Time Communications) via ads on programmatic exchanges, predominantly through header bidding.
Unified pricing rules enable publishers to manage the pricing of the inventory across all indirect sources of demand from a single place in Google Ad Manager.
Google Ad Manager will move to a first-price auction, Google announced last month. Google says the transition will be made gradually and the open auction pricing rules will be replaced with the unified pricing rules.
Google this week rolled out support in Google Search’s AMP web results to link to signed exchanges. This makes publishers' content to appear with their own domain, and not with Google's domain. Cloudflare calls this feature AMP Real URL.
Chitika this month emailed publishers announcing that is shutting down operations, after more than 15 years in business.
Facebook today announced that all live video uploads will be required to use RTMPS (RTMP over a TLS/SSL connection) by May 1, 2019. Publishers need to shift from RTMP (insecure) to RTMPS (RTMP over a TLS/SSL connection).
The certification is AWS Certified Alexa Skill Builder and Amazon says it's the industry's first and only certification that validates personal ability to build, test, and publish Amazon Alexa skills.
According to Engageya, Storiya will enable publishers to engage audiences with the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style.
Tappx says it has created the free web hosting service App-ads-txt.com to help mobile app developers to integrate app-ads.txt without the need for a domain, website or additional development.
