Google Cloud opens new regions in Seoul and Salt Lake City
Google today announced two additions to the Google Cloud. The new regions are Seoul, South Korea and Salt Lake City, Utah, USA. Google will have 23 global regions in 2020.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Accenture to acquire Cirruseo, a Google Cloud services provider
Accenture today announced that is into exclusive negotiations to acquire Cirruseo, a pure-play Google Cloud services provider in France. The terms of the transaction are not being disclosed.
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Microsoft Advertising launches Sponsored Products beta
Sponsored Products is an ad type that enables manufacturers to boost visibility and drive more traffic for their top products in shopping campaigns.
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Buying ads.txt authorized sellers reduces the ad fraud in 19%
Buying ads.txt authorized sellers reduces the ad fraud in 19%, Pixalate revealed in a new research to highlight Q4 2018 trends around the IAB Tech Lab's ads.txt initiative.
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Axel Springer is suing again Adblock Plus, now for copyright violation
Axel Springer, one of the biggest publishers in Germany, filed a copyright lawsuit against the Eyeo, in Hamburg Regional Court, the Horizont reports. Eyeo main product is Adblock Plus.
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Accenture acquires Shackleton
Accenture has acquired the Spanish brand communications agency Shackleton, the company announced today. Shackleton is headquartered in Madrid with offices in Barcelona and Santiago, Chile.
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Gizmodo Media Group and The Onion acquired by a private equity firm
Great Hill Partners, a private equity firm, today announced it has acquired the Gizmodo Media Group and The Onion from Univision Communications Inc.
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Australian online advertising market hit $8.8bn in 2018
The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published last month by PwC.
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Google Ad Manager with latency on the reports
Publishers using Google Ad Manager are seeing high latency when pulling reports. Google Ad Manager is used by publishers as an ad server or as an exchange.
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DoubleVerify is now measuring in-app brand safety at content level
DoubleVerify this week announced the launch of an expanded mobile app brand safety solution. Available since April 3, DV's solution for brand safety now offers 75 content avoidance categories in-app.
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Car Screen will be the next device type
On digital, the first personalized device type available for advertising was Desktop, then Tablet and Mobile. While DSP's and SSP's are still integrating Connected TV inventory, there is already a battle for the dominance of the car screen.
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Accenture to acquire creative agency Droga5
Accenture has entered into an agreement to acquire Droga5, a creative agency based in New York and London.
