Pinterest launches conversion optimization campaigns
Pinterest today launched conversion optimization on their ad platform. Conversion optimization is a new campaign type that optimizes Promoted Pins for specific actions, rather than just clicks.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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IAB launches a two-day Media Sales Leadership Training program
IAB today launched a two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent. The first two-day session will be held June 25 and 26, 2019 in New York City.
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ADYOULIKE launches Native Stories format
ADYOULIKE today announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group.
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Outbrain completes Ligatus' acquisition
Outbrain this week announced the completion of the acquisition of Ligatus, one of the biggest European native advertising platforms, currently working with publishers such as RTL, Le Monde, and Stern.
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Stingray taps Triton for audio monetization
Triton today announced Stingray selected to utilize Triton’s programmatic audio marketplace (a2x) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through open and private marketplace deals.
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IPONWEB's Optimal Price Discovery is reducing media costs by 15% to 30%
IPONWEB today announced that Optimal Price Discovery, IPONWEB's bid shading solution is helping programmatic buyers to reduce media costs by 15% to 30%. IPONWEB states bid shading solution is being helpful to buyers in the transition to first price auctions.
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Amazon launches Alexa in Brazil later this year
Amazon today announced that Alexa will be launched later this year in Brazil. This is the first Portuguese market where Alexa will be made available.
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People who have ever listened to a podcast passes 50% for the first time in the US
Among the U.S. population, people who have ever listened to a podcast passes 50% for the first time, reveals the 2019 Infinite Dial study by Edison Research and Triton Digital.
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Groupon achieves 200 million app downloads
Groupon yesterday announced it has achieved 200 million app downloads across iOS and Android. Groupon says it is the third most visited retail app in the United States, behind only Amazon and Walmart.
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Amazon introduces a minimum sales fee in Europe and changes seller fees
As of June 5, Amazon will change the % sales fees in Europe, and will introduce a minimum sales fee of 0.30 Euro, except for food and media. The main change on the sales fees will occur in jewelry and watches, where the fee reduction was 75% for jewelry.
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Spotify rolls roll out new metrics on Ad Studio
Spotify yesterday announced the rollout of new metrics on Ad Studio, a Spotify self-serve ad platform that enables advertisers to reach listeners on Spotify.
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Marketo integrates LiveRamp's IdentityLink
LiveRamp last month announced a partnership with Marketo to leverage IdentityLink. According to LiveRamp, Marketo users can now connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists.
