Simpli.fi executes 7000 connected TV campaigns in the first quarter
Simpli.fi this week announced that has executed 7000 connected tv campaigns in the first quarter of 2019. The campaigns were from 3,300 unique advertisers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Amobee now has the exclusivity of the digital inventory of the biggest broadcaster in the UK
Amobee this week announced a partnership with ITV, the United Kingdom’s biggest commercial broadcaster. Amobee will enable ITV to offer advertisers solutions and programmatic access within its portfolio of digital video inventory across ITV properties exclusively through the Amobee platform. Amobee says the agreement with ITV is significant as
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Amazon Web Services to open a new zone in Indonesia in 2021
AWS this week announced that it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions in Beijing,
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Apple surpasses Spotify in the US
Apple Music has surpassed Spotify in the US when it comes to paid subscriptions. According to The Wall Street Journal, citing sources familiar with the matter, Apple Music has a monthly growth rate of about 2.6% to 3%, compared with 1.5% to 2% from Spotify.
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Google creates a dashboard helping publishers to identify content trends
Google last month launched a free insights tool called Realtime Content Insights (RCI). Realtime Content Insights integrates Google Analytics data, Twitter data and Google Trends data to help newsrooms make quick, data-driven decisions on content creation and distribution. Google says that with this tool, journalists will be able to
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WPP to sell Kantar in an auction this month
WPP has started this month the sale of Kantar. Kantar's sale starts with an auction led by Goldman Sachs. Banking sources told Reuters they are lining up more than 2 billion euros in debt to finance the acquisition. First-round bids are expected to be placed on an
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Facebook launches WhatsApp Business app on the Apple App Store
Facebook yesterday launched the WhatsApp Business app on iPhone. The WhatsApp Business app is available since yesterday in Brazil, Germany, Indonesia, India, Mexico, the U.K., and in the U.S. Facebook says the app will be rolled out around the world in the coming weeks. WhatsApp Business app was
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HBO now available in The Roku Channel
Roku yesterday announced that HBO joined The Roku Channel, in time for the new season of Game of Thrones, that starts on April 14. The Sopranos, Entourage, and Sex and the City are other cities available along with premium movies and documentaries. The Roku Channel has more than 10,000
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Google creates a dashboard helping publishers to identify content trends
Google last month launched a free insights tool called Realtime Content Insights (RCI). Realtime Content Insights integrates Google Analytics data, Twitter data and Google Trends data to help newsrooms make quick, data-driven decisions on content creation and distribution. Google says that with this tool, journalists will be able to
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Snap App Stories now available on third party apps
Snapchat yesterday announced the introduction of App Stories on third party apps, letting Snapchatters create custom Stories for partner apps, directly from Snapchat. The integration happens via Snap Kit, at the moment with more than 200 apps connected. Snapchat said Tinder is one of the partners to integrate the Snap
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Browsing the web was faster in 2018, Google says
Google yesterday revealed that has measured performance improvements on the web in 2018. For the slowest one-third of traffic, Google saw user-centric performance metrics improve by 15% to 20% in 2018. According to Google, no improvement was seen in 2017, the previous year. To measure the web performance,
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Facebook recommends advertisers to use square ratio on image link ads
Facebook is recommending advertises to use the aspect ratio up to 1:1 (square) on image link ads. Facebook says that 1:1 image link ads showed significant improvement in click-through rate and conversion rate, when compared to the original 1.91:1 (landscape) aspect ratio. According to Facebook,
