Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Facebook this week announced the end of relevance score as an evolution of the ad metrics. Facebook Relevance Score is being replaced by 3 new metrics, starting 30 April, that form the new Ad Relevance Diagnostics. According to Facebook, ad relevance diagnostics are not factored into an ad's
AMF Media Group (AMF) this week announced that NichePlus Digital will join AMF effective April 1, 2019. NichePlus Digital is a digital agency that has been specializing in programmatic, SEM and customized digital campaign strategy for more than seven years. In addition to AMF’s existing offices throughout California, the
Websites that only allow visitors to access their site if they agree to the placing of so-called 'tracking cookies' or other similar means of tracking and recording behaviour are not complying with the GDPR, stated this week the Autoriteit Persoonsgegevens (AP), the Netherlands' privacy watchdog. AP
WordAds this week announced that is releasing an additional enhancement to the Gutenberg editor, in WordPress, called WordAds Blocks. WordAds Blocks enables content creators to introduce ad placements inside the content. Content creators will be able to decide where and how many ads they want to display on a given
Tremor Video DSP this month announced that has expanded the connected TV (CTV) capabilities featuring data partnerships. Tremor Video DSP says it has an exclusive partnership with Alphonso, enabling brands to reach more than 34 million viewing households on any device or platform on a one-to-one level. According
Google last week announced it is changing all display inventory to a unified and first price auction. Sam Cox, Group Product Manager - Google Ad Manager, at Google, says that is expecting the transition to be complete by the end of this year. The single unified first price auction only impacts
DoubleVerify last month announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive execution and performance of online video advertising. DoubleVerify says Zentrick engineering teams will continue to operate from offices in Ghent, Belgium. The transaction was completed as an all cash, all
Xaxis this week announced the launch of its new Short-Form Video product in the Asia-Pacific market. The new Short-Form Video product is a partnership with Sizmek that includes a mobile-first six-second ad format with added social sharing function and emotional engagement metrics. Xaxis' clients
Roku this week announced the launch of a new skill in Alexa, Amazon's personal assistant. Roku users with any Alexa-enabled device such as Amazon Echo, Echo Show, Echo Dot, Echo Spot, Echo Plus, Sonos One, or Bose Smart Speakers can now ask Alexa to find movies and
Rubicon Project this week implemented The Trade Desk’s unified ID solution. The adoption of the unified ID allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage. “Enhanced identity resolution results in
aqfer last week announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners to increase revenue by simplifying the process of data sharing. According to aqfer, ShareThis and AirDXP are the first data partners. “aqfer provides true data portability in the cloud where marketers can
dataxu last week launched TotalTV™ Marketplace, a marketplace with more than 40 million unique connected TV (CTV) households per month. dataxu is creating CTV Inventory Packages, that group inventory into Long Form CTV, Mobile and Desktop FEP, Sports, Live TV, and Short Form CTV. Inventory Packages will be available this
