Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Nativo last week announced the acquisition of SimpleReach, a platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Nativo says SimpleReach’s measurement solution enable brands to track all of their content, see what’s working, and then act on those
Adform today announced that a new shareholder injected equity in the ad tech company. The new shareholder is GRO Capital, a Northern European private equity fund focuses on B2B software and tech. Lars Dybkjær, managing partner at GRO Capital, Lars Lunde, partner at GRO Capital, and Torben Munch, former CEO
Snap Audience Network is the new ad network being created by Snapchat. Snap says Snap Audience Network will be launched in the coming months and is designed to offer third-party developers the opportunity to monetize their apps with Snap Ads. The program will launch with iOS integrations and will
Spotify is conquering more market share of the audio industry every month. According to Voxnest Audience Network data, Spotify is now the market share leader in South America, Central America, South Europe (Italy and Spain), India, and Southeast Asia. Spotify has more than 200 million users worldwide. Last month, Spotify
Google this month launched a new editor for Google Ads called Google Ads Editor. The new Google Ads Editor replaces Adwords Editor, launched 13 years ago. The new Google Ads Editor has full cross-account management, enabling advertisers to do changes across multiple Google Ads accounts. Advertisers can now add
Google this month launched real-time triggers in DV360. Real-time triggers enable advertisers to instantly activate campaigns by syncing the digital campaign with real-world signals such as sports events. Triggers will cause a line item to spend for anywhere from 15 minutes to 6 hours after an event
Media Rating Council (MRC) this week announced the accreditation of the Nielsen/IBOPE Mexico (NIM) television audience measurement service. According to MRC, this is the first accreditation to a measurement service that operates exclusively outside the United States. “For over four years, we have been working hand-in-hand with
Google last Friday announced that is adding cross-device activity to all attribution reports in Google Ads. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. Mauricio Barrera, Product Manager, Google Ads, wrote that starting on "May 1st, all attribution reports will include
Spotify this week announced that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Parcast will bring to Spotify its curated library of produced shows and its audiences. The transaction is expected to close in the second quarter of 2019 and subject to customary
Sizmek last Friday filed for bankruptcy in the United States Bankruptcy Court Southern District of New York.
Drawbridge has integrated The Trade Desk’s unified ID solution as a destination within its Identity Platform, The Trade Desk announced this week. The Trade Desk's main argument to promote the adoption of the free unified ID solution is that it enables all parties across the supply chain
Starlite Digital this month joined DPAA, the global organization for everything digital out-of-home. DPAA says Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug
