Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this week announced that starting this month, new TrueView line items for bumper ads in DV360 will use a target CPM (cost-per-thousand impressions) bidding strategy. Until now the bid strategy available was maximum CPM. Google says Target CPM bidding enables advertisers to set how much on average
Google this week has expanded the access to non-skippable YouTube video ads launching to Display & Video 360. Non-skippable YouTube video ads were launched in Google Ads last month. A non-skippable YouTube video ad must be 15 seconds or less, and viewers don’t have the option
iHeartMedia this week announced it is acquiring Radiojar, a Greek-based online audio technology company. Radiojar was launched in 2013 and offers cloud-first solutions for audio. Clients include media groups, web-only radio stations, music providers, in-store music solutions and service providers around audio. iHeartMedia will leverage Radiojar’
Spotify has now more than 200 million users worldwide, and half of them (96 million) are subscribers, Spotify announced last week. This means half use the users use Spotify with advertising. Spotify last week expanded Spotify into India, after expanding to MENA and Southeast Asia. Spotify is now available in
Google this week announced the change of name of “Universal App campaigns” to “App" in Google Ads. David Mitby, Director of Product Mobile App Advertising, at Google, says this will simplify the names and "will not affect campaign features or functionality, and there’s no action required for
Krush Media this week announced a partnership with Pixalate to deliver invalid traffic (IVT) detection and filtration solutions across its display, mobile, video, and OTT/CTV channels. According to Pixalate, Krush Media specializes in connecting advertisers with its fully-managed, cross-screen publisher platform and has chosen Pixalate as its
RTB House this week announced that is launching a Creatives Lab unit. The unit will develop performing dynamic banners for both display and video. RTB House says is constantly working on improvements to its core technology based on deep learning as well as other aspects of the RTB ecosystem, such
ICANN this week called for full deployment of the Domain Name System Security Extensions (DNSSEC) across all unsecured domain names. The Internet Corporation for Assigned Names and Numbers (ICANN) believes that there is an ongoing and significant risk to key parts of the Domain Name System (DNS) infrastructure. On 15
More than 13 percent of internet users surveyed across Australia, Brazil, Canada, Germany, India, Japan, the United Kingdom, and the United States had access to a smart speaker in their households in November 2018. According to IHS Markit data, smart speaker penetration go from ranges of 6 percent in Japan
Dentsu this week announced the acquisition of BJL Group Limited, a creative agency in the UK, headquartered in Manchester. BJL was founded in 1987, and according to Dentsu it has grown to become one of the largest and most awarded creative agencies operating in the UK's northern area,
Google today announced that as of January this year, 12% of all display ads served by Google are now AMPHTML ads. Last year the percentage was 1%.
Outbrain this week announced that is expanding Amplify to Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa. Amplify is the Outbrain platform for advertisers. According to Outbrain, native ads get 5.7X more page views than social media, 50% lower CPAs than display ads, and 42% lower bounce rates
