Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
FreeWheel last week named Carl Kalapesi as chief operating officer (COO). Kalapesi will oversee the company’s global business operations, supporting its 3 primary business units (FreeWheel Markets, FreeWheel Publishers and FreeWheel Advertisers), and lead industry partnerships. Carl Kalapesi reports to Dave Clark, FreeWheel's general manager. “FreeWheel’s
Wikipedia last week announced that is not supporting the EU Copyright Directive in its current form. Allison Davenport, Technology Law and Policy Fellow at Wikimedia Foundation, wrote that the copyright directive will harm access to knowledge, benefit large corporations and rightsholder industries, and aims to control the sharing of information
Facebook last week has opened F8 2019 registrations. F8 is annual developer conference, being held April 30 and May 1, 2019, in San Jose, California. This year Facebook is inviting developers, creators, entrepreneurs, and innovators. F8 2019 will have Mark and other Facebook leaders speaking about the latest technology, technical
Adjust last month launched User-Level Ad Revenue reporting in collaboration with the ad mediation platforms ironSource and Fyber. According to Adjust, User-Level Ad Revenue reporting enables app publishers to measure revenue generated from users who engage with in-app advertising. Adjust says User-Level Ad Revenue has been
Taboola today announced that is acquiring the Start division of Celltick, working on mobile discovery and engagement. Start division includes the Start and Start Magazine product lines. Following the completion of the acquisition, Taboola says the Start team and technology will integrate into the Taboola News division to bring personalized
Triton Digital last week announced a partnership with MEDIALAAN – de Persgroep Publishing, in Belgium. MEDIALAAN selected Triton Digital to deliver, monetize, and measure its streaming audio content. Triton says that MEDIALAAN will utilize Triton’s audio streaming network to deliver audio content from their multiple broadcast stations online, and the
a4, a division of Altice USA, last week announced the launch of a cross-screen OTT solution. a4 says the solution enables advertisers to reach targeted audiences in streaming environments and through connected TVs (CTV). The product is powered by authenticated household data. According to a4, the cross-screen OTT
Google last week announced the introduction of AMPHTML creatives in DV360. Creatives can be built in Google Web Designer or in any HTML editor. AMPHTML creatives contain a form of HTML that helps make fast loading creatives.
The game app Helix Jump, from the French publisher Voodoo, was listed this week in the second position as the app with most new downloads in Germany during the last year. Sensor Tower estimates that the app had close to nine million downloads in 2018. Whatsapp was the most downloaded
Starting this week, Lime scooters, pedal bikes, and e-bikes are available on the transit tab of Google Maps in over 80 new cities around the world, Google yesterday announced. Lime bikes and scooters started to be introduced on Google Maps, last December, only in the US. Now is available
Google this month introduced a new bid strategy on DV360 that enables advertisers to target viewable video impressions. The bidding strategy is named Viewable and maximizes video impressions that were viable. Google says that with Viewable bid strategy, DV360 sets bids according to the likeliness that an impression will be
Google this week announced that starting this month, new TrueView line items for bumper ads in DV360 will use a target CPM (cost-per-thousand impressions) bidding strategy. Until now the bid strategy available was maximum CPM. Google says Target CPM bidding enables advertisers to set how much on average
