AOL talked with 300 premium publishers in United Kingdom and figure out their main challenges and opportunities on the mobile environment. Ad blockers were mentioned by 55% of the publishers as a challenge and is by far their main concern. Other challenges are the quality of the consumer experience, quality
Google revealed this week that AMP will be rollout on mobile organic searches in the near future. Until today users could only see these pages on the Top Stories Carousel, but this will change. There are over 150M Accelerated Mobile Pages (AMP) indexed by Google and they will start to
The revenue of Rubicon Project is slowing down with the fast adoption of the header bidding by publishers. Header bidding allows publishers to have multiple exchanges on the same ad space. And the exchange with the higher bid wins the auction. In October, 2015, Rubicon launched an header bidding tecnology
One of the most impactful optimizations that you can do in a campaign is A/B Testing. This test allows advertisers to compare results of two different ads in the same campaign/budget. This example available here can be used on display/search/mobile/native/video campaigns. You just need
Google Analytics made public today the Merchandise Store - Google Analytics account. Since now, every user can use this GA account as a demo account. This account is specially useful for trainers; to explore the reports and features of Google Analytics. As it is an account implemented on the Google Eommerce
Sizmek announced today that is being bought by Vector Capital, for 122 Million Dollars. Vector Capital is acquiring all the stock for 3.90 dollars per share, in cash. Sizmek, a company on Nasdaq, will become a privately held company. According to the CEO of Sizmek, this will allow "
On Agugust, 5, Adobe will have a webinar with 3 tips "for delivering personalized marketing campaigns. You can do the webinar registration here. The speakers will be Zimm Zimmermann, Vice President of Personalization in Merkle, and Bruce Swann, Senior Product Marketing Manager in Adobe Campaign. This webinar is specially
Budget Shifting In order to avoid that your budget is spent on the campaigns with less performance, you should control manually the budget allocation. Shift the budget to the best performing campaigns and consider pausing the under performing campaigns if you have a limited budget. Daily Pacing You should try
I was reading today on Reddit the most common domains to exclude from the GDN campaigns on Adwords. If many times, exclusions are not recommended, there is an exception that many advertisers don't do because of the lack of knowledge. You should always create two different campaigns, one
A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers stablish a floor price for that. Imagine that there are 4 advertisera for the same