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Expanded Text ads were on testing in Q2 of 2016 and were rollout globally on July 2016. They are the next generation of Google Text Ads for desktop and for mobile, in search and in display. The Expanded Text Ads are two times bigger than the current text ads, with

Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others to use their purchasing power on buy. These experts, or social stars, are called influencers. To engage with their audiences, today most of the times brands need to reach out

Track the scroll depth can be very important if you have a website with a few pages or just one unique page. Brands like Spotify, Samsung, Asus, NY Post are using the plugin Scroll Depth. On the websites with a unique page you can not even track the page views

Brand Safety are solutions on programmatic that offer brand protection on online display campaigns. Many companies, like Integral Ad Science, Grapeshot and Google, offer solutions that allow advertisers to avoid content with bad reputation, ad fraud and websites with multiple ads. What are the reports to look in Brand Safety?

A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites and apps. In the PMP only the selected advertisers can run their ads and publishers stablish a floor price for that. Imagine that there are 4 advertisera for the same