Crowdynews just published a Publisher’s Guide to Mastering Audience Engagement where publishers can find the way to make users to click on the ads and stay more time reading the pages. In the guide, Crowdynews recommend to look at the following metrics to look at the engagement on site:
Spending on Native Ads is expected to grow to 21 billion dollars in 2018 and Adsense/Google want to be part of the cake. Other native ad tech players started earlier like Taboola and Outbrain. Native Ads, according to IAB (Interactive Advertising Bureau) are "so cohesive with the page
This month Google added a new feature to the Ad Preview and Diagnosis. Now you can share the ad search preview with your clients. You just need to open the Ad Preview and Diagnosis Tool (1). Do a search with the criteria that you are looking (2) and then click
Sarah Bird, CEO of Moz, announced yesterday, Wednesday, that the company specialised in SEO will lay down 28% of the staff to focus on the core: search products. Products like Moz Content and Followerwonk will be discontinued. The focus will be on the most successful products like rank tracking, keyword
Brand Safety are solutions on programmatic that offer brand protection on online display campaigns. Many companies, like Integral Ad Science, Grapeshot and Google, offer solutions that allow advertisers to avoid content with bad reputation, ad fraud and websites with multiple ads. What are the reports to look in Brand Safety?
On Wednesday, Aug 24th, 1PM EST, Anne Ahola Ward, CEO of CircleClick and, Loren Baker, SEJ's Founder, will give a webinar about SEO in Mobile. In this SEJ ThinkTank of 1 hour, they will talk about the latest SEO mobile trends and developments: search behavior, optimizing for AMP,
Adobe and Merkle promoted on 4th August a webinar about Delivering Personalized Marketing Campaigns. On the webinar (presentation on pdf here) was Zimm Zimmerman, Vice President of Personalization in Merkle and Bruce Swann, Senior Product Marketing Manager in Adobe. The agenda of the online webinar answered to these 3 questions:
Drum Network and Mediator are giving a webinar with tips on how to use partnership marketing. Tara Honeywell, managing director of Mediator, will be exploring how partnerships can drive growth and success for your client’s campaign, and how to bring partnership marketing to the forefront of your marketing mix.
Facebook Pixel Helper is a Chrome Plugin made by facebook that helps advertisers to troubleshoot their Facebook Pixel implementation. This troubleshooting tool validates the implementation a provide real-time feedback. On PPC Land, today we explain how to implement a Facebook Pixel and now it is time to see if
In a report from Digiday, seems that Foursquare is now interested in enter on the data business. Foursquare has a database of 105 million places, 85 million of commercial venues and 50 millions users using Swarm, the check-in gamification app. Rosenblatt, president of Foursquare, told Digiday that everytime a
On this article (and video) I will explain how to implement the facebook pixel and how to build audiences and the custom conversion.. With the facebook audiences you will also be able to use the facebook insights tool, and know better which audiences visit your website and the ones that
According to a report from William Turvill, in City A.M., the publishers of the Guardian, Sun, Times, Mirror, Express, Star, Telegraph and Mail created a project to study what can they do against the large fall in advertising revenue. The newspaper industry is losing most of the advertising revenue
