Engagement involves someone having a meaningful contact or a connection. That connection normally happens when the user participate with an action. Engagement plus Trust are normally the goals of a brand marketing campaign.
That said, there are many metrics to evaluate the engagement with a brand via online campaigns. It
Track the scroll depth can be very important if you have a website with a few pages or just one unique page. Brands like Spotify, Samsung, Asus, NY Post are using the plugin Scroll Depth. On the websites with a unique page you can not even track the page views
Content curation? Crowdynews, a dutch company specialized in social media curation, is doing three 30-minute webinars to learn how to include real-time, safe and relevant social media content on your website. The series covers practical steps on how to employ social media to:
Attract readers; Keep readers onsite longer; and
In the USA, 70% of the ad spend will be programmatic on the next year, 2017. This represents around 27 billion euros. In 2014, the ad spend was 10 billions, that represented 49% of the total ad spend.
For Quantcast (Programmatic Marketplace Roundup 2016), the definition of programmatic is digital
Crowdynews just published a Publisher’s Guide to Mastering Audience Engagement where publishers can find the way to make users to click on the ads and stay more time reading the pages.
In the guide, Crowdynews recommend to look at the following metrics to look at the engagement on site:
Spending on Native Ads is expected to grow to 21 billion dollars in 2018 and Adsense/Google want to be part of the cake. Other native ad tech players started earlier like Taboola and Outbrain.
Native Ads, according to IAB (Interactive Advertising Bureau) are "so cohesive with the page
This month Google added a new feature to the Ad Preview and Diagnosis. Now you can share the ad search preview with your clients. You just need to open the Ad Preview and Diagnosis Tool (1). Do a search with the criteria that you are looking (2) and then click
Sarah Bird, CEO of Moz, announced yesterday, Wednesday, that the company specialised in SEO will lay down 28% of the staff to focus on the core: search products.
Products like Moz Content and Followerwonk will be discontinued. The focus will be on the most successful products like rank tracking, keyword
